26‚ Nos. 11–12‚ October 2010‚ 1037–1056 Do brand names in a foreign language lead to different brand perceptions? Laura Salciuviene‚ Lancaster University‚ UK Pervez N. Ghauri‚ Kings College London‚ UK Ruth Salomea Streder‚ Lewis-Global Public Relations‚ UK Claudio De Mattos‚ Manchester Business School‚ UK Abstract This study examines the effects of brand names in a foreign language‚ country of origin‚ and the incongruence between the two on brand perceptions of services. Employing congruity and
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2/3/2010 CHAPTER 5 Product and Service Strategy and Brand Management Slide 5-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Explain the offering concept and offering mix portfolio. 2. Describe how the marketing manager modifies the offering mix. 3. Identify and describe the stages in the new-offering development process. 4. Identify and describe the stages in the product life cycle. Slide 5-2 1 2/3/2010 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 5. Explain the
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Introduction PepsiCo‚ Inc. was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998. In 2001‚ PepsiCo merged with the Quaker Oats Company‚ creating the world’s fifth-largest food and Beverage Company. Today PepsiCo is a world leader in convenient snacks‚ foods and beverages with revenues of more than $60 billion and over 285‚000 employees. With headquarters in Purchase‚ New York‚ the company consists of Frito-Lay North America‚ PepsiCo Beverages North America
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Myanmar Police Force The Union of Myanmar is geographically situated in Southeast Asia between latitudes 09cated between Bangladesh and Thailand‚ with India and China to the north‚ Myanmar covers an area of about 675‚000 sq km (over 260‚000 sq mi). Myanmar is the largest country in mainland Southeast Asia. The capital and largest city is Yangon‚ an important trade centre is Mandalay located in central Myanmar. My heroes are those who risk their lives every day to protect
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categories: push or pull. Thus‚ they can try to “push” products through the distribution channel to the customers‚ or just “pull” it through. In pull strategies‚ companies can try to improve their sales by setting national advertising. This can be achieved by using many kinds of media‚ such as magazines‚ radio or television. The purchases will probably influence the retailer‚ and the retailer will influence the wholesaler. Many companies believe that the best way to promote a product is to pull it through
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courage or piety) fit in to the overall definition of doing good and living by the correct moral standards. The dialogues of the Apology and the Crito deal with the trial and sentencing of Socrates‚ facilitating a discussion about an individual’s morality in abiding by the law. Socrates does show us that civil law should be treated as a moral obligation‚ by proving that to ignore the rule of law would be to commit moral wrong. He then qualifies this by illustrating that lawfulness is not always equal to
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Windsor INDUSTRIAL & MANUFACTURING SYSTEMS ENGINEERING Course Name - Production Systems Analysis Course # 91-413 Pull and Push Systems: An In-depth Look By: Jegapiragasam Jyapiraharan 100 799 376 Mohanty Abhishek 101 421 155 Farsed Ibrahim 100 646 715 Yan Zhang 100 995 363 ABSTRACT This report examines the different production planning methods being used in the current manufacturing environment. The report focuses on Push and Pull systems. The report discusses the advantages and disadvantages
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Introduction Good for all is good for business. At PepsiCo‚ Performance with Purpose means delivering sustainable growth by investing in a healthier future for people and our planet. As a global food and beverage company with brands that stand for quality and are respected household names — Pepsi-Cola‚ Lay’s‚ Quaker Oats‚ Tropicana and Gatorade to name but a few — we will continue to build a portfolio of enjoyable and healthier foods and beverages‚ find innovative ways to reduce the use of
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PepsiCo vs. Market Segmentation Introduction Pepsi-Cola was founded by a druggist‚ Caleb Bradham in year 1898 (Overview‚ 2008). He came from New Bern‚ North Carolina (Overview‚ 2008). In year 1965‚ Pepsi-Cola merged with Frito-Lay in a new company named PepsiCo (Overview‚ 2008). Then‚ PepsiCo merged with Tropicana in year 1998 and also Quaker Oats Company in year 2001 (Overview‚ 2008). Those mergers have been divided in categories such as food‚ beverage and snacks. Now‚ Pepsi Brand is part of
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Case of Unocal Burma A landmark case The Unocal case is a breakthrough for foreigners trying to sue multinational corporations for their alleged collaboration with repressive regimes in human rights abuses. Work in progress at the Yadana pipeline project ... modern equivalent of slavery? Unocal Corporation‚ the California-based giant gas-and-petroleum corporation‚ will face trial in a United States court on charges of forced labour of Burmese people to build the $1.2 billion Yadana Gas Pipeline
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