"Pepsico have a moral obligation to now pull its products and brand name out of burma" Essays and Research Papers

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    What Is Moral Obligation

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    What is moral obligation? What is the extent of our moral obligation to other people and other living things? By definition moral obligation is the belief that an act is one prescribed by a persons set of values (Wikipedia‚ 2005). It is also a duty‚ which one owes‚ and which one ought to perform‚ but is not legally bound to fulfill. David Hume ’s moral theory hinges on a distinction between psychologically distinct players: the moral agent‚ the receiver‚ and the moral spectator. All actions

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    My Moral Obligation

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    Nicole Swires Mrs. Matayabas ENG 101 2:05 18 February 2010 My Moral Obligation to the Poor Have you ever stopped to think about all the general essentials you have access to and all the material possessions you have been blessed with? Often times I see people around me who seem unhappy with what they do have. There is nothing wrong with wanting or buying more than what we need; luxuries are nice. The problem comes in when we only think about ourselves and not about other people. Some people can

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    The Power of Brand Names

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    The Power of Brand Names Brand names have become a dominant factor in consumer marketing of a myriad of products‚ ranging from potato chips to refrigerators to tennis shoes. In looking at the historical development of brand names‚ Coca-Cola® was one of the first nationally recognized brands to come along. The Coca-Cola Company printed its first consumer calendar in 1891. Another early national brand name was Gillette® razor blades. King Gillette invented the first disposable razor blade in 1903

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    Faisal Al Saud November 12‚ 2012 1. Topic: Consider the extent to which knowledge issues in ethics are similar to those in at least one other area of knowledge Do scientists have any ‘special’ moral obligations? Or should science seek to be free from any values and morals? This has been a popular topic that has been discussed throughout not only this century but also‚ centuries previous to us. While looking at natural sciences and ethics we can see that these two areas of knowledge are

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    Does Smith have a moral obligation to save the boy? I believe that Smith was being very insensitive and yes‚ it would be smith’s moral obligation to rescue the boy who has fallen in the water and cannot swim. A civil person should make it their duty to help out others they can. I think by smith choosing not to help someone from drowning and dying this may hunt him for a life time‚ I know I would feel very guilty if I new how to swim well and didn’t use that ability to help save someone’s life.

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    Brand name creation

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    Brand name creation process We read the chapter 16 from the New Products Management -book. We interested in the topic “What is a good brand name?” and so we wanted to find an article that would tell more about brand naming. We read the article “Observations: Creating Effective Brand Names: A Study of the Naming Process” by Chiranjeev Kohli and Douglas W. Labahn from Journal of Advertising Research (January-February 1997‚ p. 65-75. The article focused on the brand name development process. The

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    utilitarianism is we have a moral obligation to produce the greatest happiness to the greatest number of people (Mill‚ p. 364) and Peter Singer believes we have a moral obligation to help others less fortunate than we to the extent at which no more moral good comes of comparable significance to the bad thing that we “ought” prevent (Singer‚ p. 874). How is it that we are somehow philosophically indebted to society and required to alleviate suffering? Can such an obligation even be construed moral? I contend

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    The Power of Brand Name

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    The Power of Brand Name The success of any business or consumer product in today’s world depends in part on the target market’s ability to distinguish one product from another. Branding helps ultimately consumers to identify one product from those of the competition. However‚ there is a second side of branding. As society progresses and increases its ability to purchase more and better quality products‚ people’s perception regarding brand names changes as time goes by. For the majority of people

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    Choosing Brand Names

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    Choosing Brand Names Introduction How should brand names be chosen? Is the name important? Marketing theory suggests that there are three main types of brand name: (1) Family brand names: A family brand name is used for all products. By building customer trust and loyalty to the family brand name‚ all products that use the brand can benefit. Good examples include brands in the food industry‚ including Kellogg’s‚ Heinz and Del Monte. Of course‚ the use of a family brand can also create problems if

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    Introduction: “A brand extension occurs when a firm uses an established brand name to introduce a new product” (Keller‚ 2008‚ pg 491). Paragraph 2 350 words Pg. 514 How relevant the extension evidence is about the attribute or benefit for the parent brand- Relevance- Any brand extension needs to enhance its parent brand. If there is no connection‚ or ‘relevance’ it potentially won’t provide feedback benefits to the parent brand. * Völckner and Sattler (2006) found that fit between

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