Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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Multiple Choice 1. Ikea‚ the Swedish furniture chain‚ insists that all its stores carry the basic product line with little room for adaptation to local tastes. If research of the U.S. market showed that Americans preferred larger beds than their Swedish counterparts‚ which of the following strategies would be advisable to Ikea? a. standardization. b. new product development. c. adaptation. d. withdraw from market. e. lower prices to encourage
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the debate of whether animals have moral rights or not has been thrown around court rooms‚ social media‚ and protests. Arguments are made defending animals and suggesting that they should be protected and recognized in human society. Medical researchers are scrutinized and harassed by these supporters for their part in animal testing and medical investigation. Scientific breakthroughs have been made‚ which has transformed the development of modern medicine. Lifespans have elongated and lives are being
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May 30‚ 2013 Humanities: Chapter 4 Ancient Greece Democracy: Then and Now In modern conversation‚ when people hear the word democracy‚ most people immediately think of the late 1700’s when a group of people in what is today the United States of America‚ separated themselves from a tyrannical king in England‚ declared their independence from his rule‚ and fought a war to defend their right to be free. Many people associate the type of Government these brave American’s created as a new idea of
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Why are names important? Names allow recognition. A unique name makes it easier to remember someone. People think names can influence several things. Often‚ people are given a very unique name or a very common name‚ I name that pops out should be easier to remember rather than a name that a few thousand have. Our names often can be linked to our destiny and our personality. My name‚ Steven is significant to my family as well as being a unique name. The name “Steven” contains an enormous amount
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ADELFA PROPERTIES‚ INC.‚ petitioner‚ vs. COURT OF APPEALS‚ ROSARIO JIMENEZ-CASTAÑEDA and SALUD JIMENEZ‚ respondents.1 G.R. No. 111238 January 25‚ 1995 REGALADO‚ J.: The main issues presented for resolution in this petition for review on certiorari of the judgment of respondent Court of appeals‚ dated April 6‚ 1993‚ in CA-G.R. CV No. 34767 1 are (1) whether of not the "Exclusive Option to Purchase" executed between petitioner Adelfa Properties‚ Inc. and private respondents Rosario Jimenez-Castañeda
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would help give them some tools that they can relate directly to the Qur’an. Here are some stories created around the surah names of the Qur’an. It helps in creating familiarity and some Arabic words and their meanings. It is not meant to be all inclusive of what the surahs talk of. Sometimes it links with the message of the surah‚ but the main aim is to get familiar with the names and the order the surahs are in. This is a way to help recall. Ali (RA) said a good way to memorise is by association of
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balance sheet argument is holding as the crisis deepens. 1 INTRODUCTION The 2007–8 predicament is the product of two crises: the subprime crisis and the credit crunch‚ which combine to create the perfect storm. Individually‚ neither crisis would have created a big problem but combined they have had a lasting effect on the banks‚ albeit in different ways. However‚ as Adrian and Shin (2008b) point out‚ the subprime securities market is relatively small compared with the overall financial market‚ and
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’The person who is elected by representing a political party has a moral obligation to obey the party’ There are many reasons as to why this is an issue‚ the main reason being party whips. A party whips are people or methods that by which a given party informs their MPs what position or way the party is taking or voting concerning a particular issue. A local Croydon Newspaper in September headlined‚ ‘Party whip or conscience?’‚ the article concerning the amendment in the laws regarding abortion
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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