and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand‚ from the perspective of the consumers‚ is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance in reaching the company goals of satisfaction‚ loyalty and profitability. Building a powerful brand requires determining the substantial characteristics of the offerings that carry the brand name and the psychological
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[A. MAALOUF. In the Name of Identity] __________________________________________________________________ 1. What calls Maalouf “murderous identities”? Which are the characteristics used to define them? The concept of identity becomes dangerous when groups place one part of their identity so high in the hierarchy that all other aspects are neglected. The meaning of identity here is that of social identity‚ which results from our identification with others in social groups according to shared religion
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CSR as Social Obligation Over the last century‚ many scholars tried to conceptualise CSR and its management applications. Bowen (1953) was the first to launch the concept of CSR as a social obligation. According to him‚ CSR is a social obligation “to pursue those policies‚ to make those decision‚ or to follow those lines of action which are desirable in terms of objectives and values of our society”. Carroll (1979)‚ following Bowen’s thinking‚ identified four stages of CSR development: economic
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Most of us have one name‚ given at birth‚ which we keep for life. Bethany (Beth-a-nee) is a Biblical name meaning “house of figs” and also was used in honor of Mary standing for selfless and devoted service. It is of the Hebrew‚ Aramaic and English origin. Therefore I feel as if I was meant to be named Bethany by only God himself. Micah 7:1 and Songs of Solomon 2:13 say that Jesus saw the fig tree with no figs and cursed it which makes me feel very loved by God because He loved figs! In the
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Moral Objectivism and Moral Relativism Today there are many people that stand by moral relativism‚ which claims that moral values are not objective. The liberal mindset of accepting other cultures and values leads some people to select moral relativism over moral objectivism‚ which claims that moral values are objective. Moral relativism is problematic in that it allows one to validly select any moral argument‚ and ultimately subverts the primary goal of ethics. Moral values are objective‚ and
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Marketing Communication: Research and Planning Spring exam 2012 Red Bull – The Anti-brand brand Question 1: Red Bull was launched in Austria in 1987‚ and in the 25 years that has passed since then‚ many things have happened that could and should affect the way Red Bull markets and brands its product as opposed to how it was done in the years after the launch. All though Red Bull was launched in 1987‚ it was not until 1992 that the company began expanding its distribution – first to other
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UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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Apocalypse Now Xianxin Huang Francis Ford Coppola stated when creating his masterpiece “Apocalypse Now” that he wanted to capture “the horror‚ insanity and moral dilemma” of Vietnam War. The terror‚ the madness and the sense of confusion reaches its peak once the PBR Street Gang arrives at the Do Lung Bridge. Do Lung Bridge is one of the most significant setting in the film as it is the last trading post before Cambodia‚ before Kurtz- the point of no return for the soldiers. It is at this point the
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Organizational Behaviour Stephen P. Robbins San Diego State University Timothy A. Judge University of Florida Timothy T. Campbell University of Dubai . Financial Times Prentice Hall is an imprint of Harlow‚ England • London • New York • Boston • San Francisco • Toronto • Sydney • Singapore • Hong Kong Tokyo • Seoul • Taipei • New Delhi • Cape Town • Madrid • Mexico City • Amsterdam • Munich • Paris • Milan Contents Preface Guided Tour Acknowledgements Publisher’s acknowledgements
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Katerina causes a huge disruption while she is out on the streets. While Katerina is making this disturbance‚ people are short with her. The people were very nasty while in present day‚ i believe people would be more empathetic and understanding to her situation. Doumia pities him‚ and promises not to leave him. She acts very self righteous‚ saying that she is not a sinner and therefore has no need for him. Yes they did have an obligation. Churches‚ even present day‚ should pray for the sick. Either
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