customers to try their products. In the mid 1940’s Pepsi began a marketing campaign to gain more popularity with African American customers whom the company decided where not getting adequate attention with regards to marketing and advertising. PepsiCo today now has interests in many different brands and product lines. Some of their most notable brands familiar to consumers today are Pepsi-Cola‚ Frito-Lays‚ SoBe‚ Tostitos‚ Sabra‚ Near East‚ Pasta Roni‚ Sun Chips‚ Cheetos‚ Quaker‚ Doritos‚ Sierra
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recruitment‚ selection‚ development‚ promotion‚ etc. The purpose of this Internet exercise is to examine two company Web sites to examine what methods of embedding organizational culture is used on the Web sites. The first company to be visited is PepsiCo‚ home to several brand name products including Pepsi‚ Frito-Lay‚ and Tropicana. The second site to be visited is that of the Coca-Cola Company‚ home to the Coca-Cola brand names. Examine the corporate Web sites at length. Make sure you click on the
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I CASE SUMMARY Origins Coke and Pepsi were both created before 1900. Coke was invented in Atlanta by pharmacist John Pemberton in 1886. Pepsi also was created by a pharmacist- Celeb Bradham from New Bern‚ North Carolina in 1898 Cola -Cola Origins Formula The original ingredients of Coca-Cola were intended to have health benefits and be refreshing. Coca-Cola contained coca leaves and kola nuts‚ known to promote energy. Coca leaves‚ from which cocaine derives‚ was primary ingredient but was
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of Powerade‚ Full Throttle‚ NOS‚ Rehab‚ TaB‚ and Vault Energy drinks. As one of the world’s leading manufacturers in beverage sales‚ there are always competitive rivals trying to be number one. In an article written by Tony D’Altorio‚ he states PepsiCo is one of the world’s most familiar consumer food and beverage companies‚ offering brands like Frito-Lay‚ Gatorade‚ Tropicana and Quaker. It’s the best known for its flagship soft drink brand‚ making its rivalry with Coca-Cola
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The PepsiCo‚ Inc.(PEP) was founded in 1965 and is a global food‚ snack and beverage company that encompasses over 22 brands within Pepsi Cola‚ Lay’s‚ Gatorade‚ Tropicana and Quaker Oats and are a vital player in the beverages and foods industry. Their primary sector is based on consumer goods and the company employs approximately 297‚000 people and $60B in revenue. Currently‚ the Chief Executive Officer (CEO) of PepsiCo is Indra K. Nooyi and its headquarters is located in Purchase‚ NY. On 19
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dishwashing liquid. Last but not least‚ PepsiCo came up with Crystal Pepsi in April 1992. Company Brief Description Pepsi Company (PepsiCo) owns many brands of beverages‚ snacks and other foods. Its major product‚ Pepsi Cola‚ is one of the most popular carbonated beverages. Besides that‚ PepsiCo owns the brands Quaker Oats‚ Gatorade‚ Frito-Lay‚ Tropicana‚ Mountain Dew‚ Naked‚ Mirinda and SoBe. In order to maintain‚ or preferable expand‚ its market share‚ PepsiCo constantly introduced new products
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This article is about the beverage. For other uses‚ see Juice (disambiguation).A glass of orange juice.Juice is a liquid that is naturally contained in fruit and vegetables. It can also refer to liquids that are flavored with these or other biological food sources such as meat and seafood. It is commonly consumed as a beverage or used as an ingredient or flavoring in foods.Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents
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Frito Lay In 1930‚ two men in different parts of the United States began companies that would eventually come to control the international snack food market. One-named Doolin purchases were made from corn dough used for centuries by Mexicans to bake bread. Fascinated with the product‚ Doolin sold his ice cream business and purchased the corn chip producer’s business for one hundred dollars. The brand‚ Frito‚ was created in the kitchen of his mother‚ along with the early production of the corn chips
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a division of PepsiCo‚ Inc. which manufactures‚ markets and sells a variety of corn chips‚ potato chips and other snack foods.Frito lay is headquartered in Plano‚ Texas‚ a suburb of Dallas. The company ’s current form is the result of a 1965 merger of Frito-Lay‚ Inc. and the Pepsi-Cola Company‚ which resulted in the formation of PepsiCo‚ Inc. Products sold under the Frito-Lay name are now recorded by two PepsiCo divisions: Frito-Lay North America (North American sales) and PepsiCo International (international
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References: Coca Cola Return on Equity. (2012). Retrieved February 2013‚ from YCharts.Com: http://ycharts.com/companies/KO/return_on_equity PepsiCo 2011 Results. (2012‚ February 9). Retrieved February 2013‚ from PepsiCo Inc: http://www.pepsico.com/PressRelease/PepsiCo-Reports-Fourth-Quarter-and-Full-Year-2011-Results02092012.html PepsiCo. (2012). Investors: SEC Filing. Retrieved from http://www.pepsico.com/Investors/SEC-filing.html Pepsico.com. (2012‚Spring). Performance with Purpose
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