Final Exam ACCT 6310 Spring 2012 Student Name: Instructions: 1. There are 8 pages and 6 questions in this exam. 2. Please insert your answers below each question. 3. For each question‚ please provide detailed explanations supporting your answers where appropriate. 4. The duration of the exam is 2 hours and 30 minutes (You should finish by 10 PM). 5. After finishing the exam‚ please email me back your answers through Blackboard messages. Question 1 (20
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LEADERSHIP AND CHANGE MANAGEMENT ASSIGNMENT Gender Differences in Leadership Presented by: Karishma Sehgal Roll number: 088520 Table of contents SNo. | Title | 1 | Overview of the study | 2 | Objectives of this study | 3 | Masculine and feminine leadership | 4 | Factors that influence an individual’s leadership style(Not gender-linked) | 5 | Leadership - The Indra Nooyi Way | 6 | Howard Shultz - Leadership Of Starbucks Coffee | 7 | Comparative study of the leadership styles of Indra Nooyi
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TABLE OF CONTENT Preface..............................................................................................................................2 Background......................................................................................................................2 Problem Formulation........................................................................................................3 Objectives.............................................................................
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favorite on the Eastern seaboard‚ through Kentucky‚ Tennessee‚ and eventually spread up through the Great Lakes states (skirting the big cities) and into the Northern Plains of Minnesota and the Dakotas. PepsiCo originally assigned Mountain Dew to the Ogilvy & Mather ad agency. In 1973 PepsiCo assigned the brand to BBDO‚ its agency of record for Pepsi. The major campaign of the 1970s—“Hello Sunshine”— sought to tie Mountain Dew’s distinctive product characteristics to a set of backcountry recreational
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s to early 2000s‚ consumption of PET contained water had increased dramatically with an average annually growth rate‚ 29.1% between 1998 and 2001. The market had became dominated by a few international food and beverage producers like Coca-Cola‚ PepsiCo‚ Nestle‚ and Groupe Danone‚ but also included some small regional sellers that were required to develop either low-cost production and distribution capabilities or differentiation strategies keyed to some unique product attributes. b) Macro environment:
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I. EXECUTIVE SUMMARY Many of us thinks about how Coca-cola and Pepsi begun in the soft drinks industry‚ and how this two industries was competing each other over 100 years? In that case we need to study and know about the history of these two industries‚ first we need to know its origin; the coke was invented by a pharmacist John Pemberton came from Atlanta in 1986. Pepsi was also created by a pharmacist named Caleb Bradham that is came from New Bern‚ North Carolina; Pepsi was invented in the
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its style of advertisement to fit the flavor of Indian people and Indian culture. The package of the can add some Indian cultural factors to show Coca-Cola company pays more attention on Indian market. Take more corporate social responsibilities as PepsiCo did. Some of Pepsi’s corporate social responsibility efforts have involved digging village wells‚ initiated efforts to reduce water waste at its Indian facilities because India is a country which lack of water resource. 4. How might
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Assignments Legend: Means part completed Means NEED to complete Call tech support for help Submit a copy of your Career Plan. • Team Exercise Organizational Planning / SWOT Analysis PepsiCo •Identify the company’s internal and external stakeholders. PepsiCo’s internal stakeholders are any employees‚ board members‚ and any volunteers. This would encompass every employee from the delivery driver‚ to the CEO and Board Member- Indra Nooyi
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The group has in total 18 bottling plants in India & Nepal is responsible for producing and marketing 44% Pepsi requirement in India. INTRODUCTION OF PEPSI Pepsi-Cola Pepsi-Cola‚ most commonly called Pepsi‚ is a soft drink produced by PepsiCo which is sold worldwide in stores‚ restaurants and vending machines. The brand was trademarked on June 16‚ 1903‚ though the drink was first made in 1898 by pharmacist Caleb Bradham. Similar to Coca-Cola‚ its major rival‚ Pepsi was originally intended
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The perception and marketing strategy Perception is the human brain whole reflect about the stimulus various attributes and each part. The perceptual process can be divided into revealed‚ pay attention to and understand the three stages. Products‚ advertising‚ packaging and marketing stimulation will influence consumers behavior only when their brains produce perception.Understand consumers’ perception process‚ can help company to better grasp the consumer psychology‚ can help enterprises to better
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