CHEETOS MARKETING PLAN 1. Introduction Our study is based on PepsiCo Iberia‚ an international company that heads the leadership in the food and beverages sector. PepsiCo is a group of companies that operates in more than 200 countries and has sells valued on more than 35 billions of dollars. We will base our analysis on one of these companies that make up PepsiCo called FritoLay. Our main idea is to add a free wet napkin to all Cheetos plastic bags to allow our customers to wash their
Premium Frito-Lay
PepsiCo History 1965 PepsiCo is founded PepsiCo‚ Inc. is founded by Donald M. Kendall‚ president and chief executive officer of Pepsi-Cola and Herman W. Lay‚ chairman and chief executive officer of Frito-Lay‚ through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham‚ a New Bern‚ N.C. pharmacist. Frito-Lay‚ Inc. was formed by the 1961 merger of the Frito Company‚ founded by Elmer Doolin in 1932‚ and the H. W. Lay Company‚ founded by Herman W. Lay
Premium Pepsi
Our History PepsiCo is a world leader in convenient snacks‚ foods and beverages with revenues of more than $60 billion and over 285‚000 employees. Take a journey through our past and see the key milestones that define PepsiCo. 2009milestone PepsiCo is named to the ’Best Companies for Multi Cultural Women ’ list by Working Mother magazine PepsiCo joins Ceres‚ a leading coalition of investors‚ environmental groups and public interest organizations working
Premium
Herman W. Lay of Frito-Lay founded PepsiCo‚ Inc. through the merger of both companies in 1965 (PepsiCo Our History ‚nd ). Caleb Bradham‚ who was a N.C. pharmacist‚ created the Pepsi-Cola company itself during the 1890s (PepsiCo Our History ‚nd ). The Frito-Lay‚ Inc. was formed during 1961 through a merger of the Frito Company and the H. W. Lay Company(PepsiCo Our History ‚nd ). Herman Lay is the chairman of the Board of Directors of the newly created PepsiCo company while Donald M. Kendall is
Premium Coca-Cola Pepsi Brand
Financial ratio analysis A reading prepared by Pamela Peterson Drake OUTLINE 1. 2. 3. 4. 5. 1. Introduction Liquidity ratios Profitability ratios and activity ratios Financial leverage ratios Shareholder ratios Introduction As a manager‚ you may want to reward employees based on their performance. How do you know how well they have done? How can you determine what departments or divisions have performed well? As a lender‚ how do decide the borrower will be able to pay back as promised? As a
Premium Financial ratio Generally Accepted Accounting Principles Financial ratios
owned or controlled to produce value and that is held to have positive economic value is considered an asset. Simply stated‚ assets represent value of ownership that can be converted into cash (although cash itself is also considered an asset).The balance sheet of a firm records the monetary value of the assets owned by the firm. It is money and other valuables belonging to an individual or business. Two major asset classes are tangible assets and intangible assets. Tangible assets contain various subclasses
Premium Asset Balance sheet Liability
Financial Ratio: A financial ratio (or accounting ratio) is a relative magnitude of two selected numerical values taken from an enterprise ’s financial statements. Often used in accounting‚ there are many standard ratios used to try to evaluate the overall financial condition of a corporation or other organization. Financial ratios may be used by managers within a firm‚ by current and potential shareholders (owners) of a firm‚ and by a firm ’s creditors. Security analysts use financial ratios to compare
Premium Financial ratios Financial ratio Generally Accepted Accounting Principles
analyze the financial condition of a company‚ we rely on Financial Statements. Financial ratios‚ derived from Financial Statements‚ make this analysis possible. These ratios also come in handy when you need to compare different companies. Let’s first understand what these ratios mean. Then‚ we will look at the different categories they fall into and study the key ratios within each category. What are Financial Ratios? They are expressions that give us the relationship between different components of
Premium Financial ratios Financial ratio Generally Accepted Accounting Principles
and the current Chief Executive Officer of PepsiCo‚ the second largest food and beverage business in the world by net revenue. (Figure 1) Figure 1 - Chief Executive (CEO) of PepsiCo Product range or most profitable products PepsiCo make‚ sell and distribute a variety of convenient and enjoyable foods and beverages in more than 200 countries and territories. Beverage business is the largest and highly profitable business. Figure 3 - PepsiCo has 17 mega brands that generate $1 billion
Premium
The Series of Discussion Papers “Conceptual Framework of Financial Accounting” Working Group on Fundamental Concepts September 2004 （Tentative translation: 28 Feb. 2005） Contents Issuance of the Series of Discussion Papers “Conceptual Framework of Financial Accounting”・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 1 Discussion Paper “Objectives of Financial Reporting” ・・・・・・・・・・・・・・・4 Discussion Paper “Qualitative Characteristics of Accounting Information” ・・・・・12 Discussion Paper “Elements
Premium Balance sheet Income statement Asset