The public relations practitioner as cultural intermediary. Author: Cornelis A. Coetzee Table of Contents 1. Introduction 2 2. Literature review 3 3. Theoretical approach 3 3.1 Theoretical perspective 3 3.2 Research approach 4 3.2.1 Interpretive approach 5 3.2.1.1 Hermeneutics as a metatheory 6 4. Postmodernism‚ globalization and culture in communication: a brief discussion 6 4.1 Postmodern communication 6 4.2 Globalization and communication 7 4.3 Multi-cultural communication 8 4
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| |Mission Statement Evaluation Matrix | |Between PepsiCo & Coca Cola | |
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synergistic benefits of a combined Pepsi-Cola and Frito Lay - this called for placing the two products side-by-side on shelves in the markets. Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments—PepsiCo Beverages North America‚ Frito Lay North America‚ PepsiCo International‚ and Quaker Foods North America. Strategy is key to product innovation‚ close relationships with distribution allies‚ international expansion and strategic acquisitions. Also
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Strategic Management: Concepts and Cases Arab World Edition Fred R. David Abbas J. Ali Abdulrahman Y. Al-Aali Chapter 3: The External Assessment Ch 3 -١ Copyright © 2011 Pearson Education External Assessment Every convenience brings its own inconvenience. – Arab Saying “To seize opportunities and overcome threats and difficulties‚ we have to actively confront changing conditions.” – Abdul Wahab Ben Naser Al Munthery‚ CEO‚ AlBatina Group‚ Oman Ch 3 -٢ Copyright
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There are 3 types of financial intermediaries: investment bankers‚ brokers‚ and dealer. Investment banking firms help businesses and governments sell their securities to the public. They purchase securities from the issuing company and then resell them to the public (called underwriting) or they try to sell securities for a desired price‚ without guarantees (called best efforts basis). (Gallagher & Andrew‚ 2003) Broker dealers are financial intermediaries that provide a wide range of financial and
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THIRD PARTY CONFLICT RESOLUTION Conflict is a normal and natural part of public planning and community life. Conflict resolution requires good faith efforts on the part of conflicting parties‚ as well as a neutral third party. Third party conflict resolution is any attempt by a relatively neutral person to help the parties resolve the problem they are having. In third party conflict resolution‚ Alternative Dispute Resolution (ADR) is a process that is designed to resolve a conflict between parties
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……………………………………… ……………………………………… ……………………………………… ……………………………………… ……………………………………… ……………………………………… ACKNOWLEDGEMENT & REFERENCE I‚ QUANG ANH VU certify that the information written in this application form is true and correct. I hereby authorize Suntory PepsiCo Vietnam to investigate all statements made in this application form. Signature QUANG ANH VU Date 17/10/2014 APPROVAL VP HUMAN RESOURSE Date: APPROVED BY PRESIDENT Date:
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Why Use Intermediaries in Marketing? Whether offline or online‚ if the consumer cannot find a place where he or she can complete the transaction‚ then regardless of the quality of the rest of the marketing mix‚ the marketing will be a disaster and sales will plummet. This is why channel management‚ especially the management of distribution channels‚ is crucial to those in marketing. Unlike decisions regarding products‚ pricing‚ or promotion‚ distribution decisions require both intra-organizational
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The role and importance of non-bank financial intermediaries The role and importance of non-bank financial intermediaries is clear from the various functions performed by these institutions. Major functions of the NBFIs are as follows: 1. Financial Intermediation: The most important function of the non-bank financial intermediaries is the transfer of funds from the savers to the investors. Financial intermediation is economical and less expensive to both small businesses and small savers‚ (a)
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Financial Analysis of PepsiCo and Coca Cola XXX XACC 280 University of Phoenix Financial Analysis2 Financial Analysis of PepsiCo and Coca Cola PepsiCo and Coca Cola are two major companies that manufacture beverages. They compete to be the number on manufacturer and distributor of beverages in the world. These two companies are very identifiable in this market and you know them as PepsiCo and Coca Cola. These two companies have undoubtedly dominated the markets
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