conscious society. The convenience and portability of bottle water made it a perfect match for the active lifestyles of American consumers. The top competitors in both the U.S. and global market include Nestle Waters‚ Groupe Danone‚ Coca-Cola‚ and PepsiCo. The competition in the bottle water industry is intense. The driving forces of the bottle water industry are causing competitors to merge with one another‚ develop new product variations‚ and enhance production and distribution channels. PART
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Harsh Pratap Singh Experienced Branding Associate‚ Operations Executive‚ Summer Intern at Pepsi-co. Contact Me: E-mail: singhharsh55@yahoo.com Voice: +918527071333 Summary A bottom line focused strategy executive with exposure to Branding‚ Back-end Operations and Business Development‚ Customer Service‚ Visual Merchandising‚ Market Research & Distributor-sales Management. Specialties: Branding and Identity‚ Production Management‚Advertising‚ New business
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growth and worsening profit margins. If it were not for Coca-Cola’s decreasing WACC‚ its EVA would decrease more rapidly. If Coca-Cola used a WACC of 12%‚ about the average of the past seven years‚ its EVA would have been $445‚000‚000 in 2000. PepsiCo was able to more than double their EVA in
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History psiCo‚ Inco¢ po¢ £ t¡ dis a Fortune 500‚ American globalcorporation headquartered in Purchase‚ Harrison‚ New York‚ withinterests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formedin 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc.PepsiCo has since expanded from its namesake product Pepsi to abroader range of food and beverage brands‚ the largest of which includean acquisition of Tropicana in 1998
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SWOT Analysis PepsiCo Strengths • Branding - One of PepsiCo’s top brands is of course Pepsi‚ one of the most recognized brands of the world‚ ranked according to Interbrand. As of 2008 it ranked 26th amongst top 100 global brands. Pepsi generates more than $15‚000 million of annual sales. Pepsi is joined in broad recognition by such PepsiCo brands as Diet Pepsi‚ Gatorade Mountain Dew‚ Thirst Quencher‚ Lay’s Potato Chips‚ Lipton Teas (PepsiCo/Unilever Partnership)‚ Tropicana Beverages‚ Fritos
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Initial Report Of SIP By Anand Prakash Pandey (5024) Of VISHWA VISHWANI INSTITUTE OF SYSTEM AND MANAGEMENT Under the Guidance of Prof. Vishwanath A PROHECT REPORT Submitted to the Faculty of Business Management In partial fulfillment of requirements
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PEPSI COMPANY | | Type | Cola | Manufacturer | PepsiCo. | Country of origin | United States | Introduced | 1898 (as Brad’s Drink) June 16‚ 1903 (as Pepsi-Cola) 1961 (as Pepsi) | Related products | Coca-Cola Fanta Dr Pepper Sprite (soft drink) Irn Bru Cola Turka Big Cola | Website | http://pepsi.com/ | Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores‚ restaurants‚ schools‚ cinemas and from vending machines. The drink was first made
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celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity partnerships enabled the company to gain market share even as Coca- Cola’s market share
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and controlling. The intent is to show how PepsiCo uses these factors in the management of their company. Globalization "The Era of Globalization" is fast becoming the preferred term for describing the current times. Just as the Depression‚ the Cold War Era‚ the Space Age‚ and the Roaring 20 ’s are used to describe particular periods of history; globalization describes the political‚ economic‚ and cultural atmosphere of today (Porter (2007).” PepsiCo has used this globalization to their advantage
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INVESTMENT RECOMMENDATION PEPSICO INC ------------------------------------------------- Investment Recommendation BUY PEPCICO INC Dec. 10‚ 2011 INVESTMENT THESIS: * PepsiCo is increasing its investment in China‚ PepsiCo Americas Beverages and in Nutrition growth initiatives. This initiative will help the company to grow the annual earnings more than 10% on a longer term. * PepsiCo is the world’s largest snack food company‚ controlling 40% of the US snacks market and around
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