PepsiCo‚ Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin‚ North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains‚ Bradham also bottled and sold the drink in his own stores.
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provides an overview of PepsiCo‚ a brief description of the product‚ the importance of marketing for PepsiCo‚ a SWOTT chart for Pepsi B Energy‚ and the preferred marketing research approach for Pepsi B Energy. PepsiCo Pepsi was founded in 1898 by a druggist from North Carolina named Caleb Bradham. Through a series of acquisitions and other business dealings‚ Pepsi became PepsiCo. PepsiCo currently produces a variety of beverages‚ many in partnership with other companies. PepsiCo sell soft drinks‚ juice
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Introduction PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition
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NOOYI CEO OF PEPSICO & STRATEGY OF PEPSICO COMPANY” Subject – Strategic Management SUBMITTED TO K.P. PATEL SCHOOL OF MANAGEMENT MBA PROGRAMME (2010-2012) Prepared By: Submitted To: Mr. Ritesh shah Dr. H.N. Mishra AFFILIATED TO GUJARAT TECHNOLOGY UNIVERSITY In requirement of partial fulfillment of Master’s of Business Administration (MBA) INDRA NYOOI CEO PEPSICO [pic]
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PepsiCo Inc. History The origin of PepsiCo Inc. began with its namesake beverage‚ Pepsi-Cola‚ invented by a pharmacist named Caleb Bradham in 1898 in New Bern‚ North Carolina. With its main ingredients pepsin and kola nuts‚ Pepsi-Cola offered a refreshing drink that was healthy and capable of aiding in digestion brought about by the pepsin enzyme found in the soda. Well received by the public‚ Pepsi Cola was soon patented in 1902 and was readily available throughout 24 states in America by 1910
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TABLE OF CONTENT Preface..............................................................................................................................2 Background......................................................................................................................2 Problem Formulation........................................................................................................3 Objectives.............................................................................
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PepsiCo’s case analysis PepsiCo‚ Inc (PepsiCo) is the second-largest food and refreshment beverage company in the world. It manufactures and sells a variety of snacks and the carbonated beverages such as Doritos‚ Lays‚ Pepsi‚ and Mountain Dew. PepsiCo has succeeded by merging with Frito-Lay‚ Inc and acquiring Tropicana Products. It seeks to achieve the growth and the long-term value in its operational activities by creating the competitive advantages through new production. The strategic issue
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PepsiCo‚ like other companies have their sustainable and competitive advantages‚ and are judged on their SWOT analysis. I will discuss how PepsiCo does in these areas and how they plan on improving some as well. PepsiCo states that there are three main sustainable advantages that give them a competitive edge as they compete globally with other companies. One‚ their big muscular brands‚ two‚ proven ability to innovate and create differentiated products‚ and third‚ powerful go-to market systems
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territorialrights and are not allowed to work beyond theirterritories. Conditions of Sale:Payment done through bank orcash. Option of credit sales remains at the lowerpart of the chain. Guarantee of damaged goodsprovided. CHANNEL MEMBERS AND ROLES PepsiCo ± Assigns a territory to the distributor. ± Assigns sales target acc to region and seasons. ± Evaluates performance against predefinedparameters. ± Sales incentives ± Promotional offers. Distributors
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Name Indra Krishnamurthy Nooyi Profession Chairwoman and Chief executive officer of PepsiCo Date of Birth 28th October 1955 Birth Place Chennai‚ Tamil Nadu‚ India Religion Hindu Nationality Indian American Family Father - Krishnamurthy (Accountant in State bank of Hyderabad) Mother - Shantha Krishnamurthy Brother - Narayan Krishnamurthy Elder sister - Chandrika Tandon Grandfather - A. Narayana Sarma (a retired district judge) Aunt - Aruna Sairam (Classical Singer) Husband - Raj Kishan
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