“Comparison of Marketing Mix for Coca Cola and PepsiCo” Acknowledgement I owe a great many thanks to a great many people who helped and supported me during the writing of this book. My deepest thanks to Lecturer .................... The Guide of the project‚ for guiding and correcting various documents of us with attention and care. He has taken pain to go through the project and make necessary correction as and when needed. I would also thank my Institution and my faculty members without whom
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to understand the launch of PepsiCo’s new drink Pepsi Atom and its market acceptability. PepsiCo’s drink didn’t appeal to masses. In spite of the innovative ideas‚ 360 degree marketing and a grand product launch the product didn’t do well. PepsiCo being a huge company launching such a product can be questionable. One of the motives could also be that the huge campaign could help brand recall. Pepsi Atom was target with consumers who need stronger drink. It was to attack the market share of
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A PROJECT REPORT ON “CONSUMER BEHAVIOUR IN JUICE IND.” Submitted In Partial Fulfilment of the Requirement for the Degree of Bachelors in Business Administration (BBA) OF H.N.B GARHWAL UNIVERSITY‚ SRINAGAR (A CENTRAL UNIVERSITY) INTERNAL GUIDE: SUBMITTED BY: DR. MANU SHARMA ABHISHEK ARORA PROFESSOR BB11A49 IMS‚ DEHRADUN
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Submission: 20th February‚ 2015. Analyzing the Marketing Environment Pepsi Energy Drink PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and
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COMPANY Case Pepsi: Can a Soda Really Make the World a Better Place? This year‚ PepsiCo did something that shocked the advertising world. After 23 straight years of running ads for its flagship brand on the Super Bowl‚ it announced that the number-two soft drink maker would be absent from the Big Game. But in the weeks leading up to Super Bowl XLIV‚ Pepsi was still the second-most discussed advertiser associated with the event. It wasn’t so much what Pepsi wasn’t doing that created such a stir
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(http://www.cadkas.com). C ASE 3 PEPSI ONE INTRODUCTION On June 30‚ 1998‚ PepsiCo shocked the beverage industry with its introduction of a revolutionary new sugarfree cola with no aftertaste. Within one hour of FDA approval of acesulfame potassium (ace K)‚ the main sweetening ingredient‚ the launch of Pepsi One was announced. Samples of the new drink were in the hands of reporters and bottlers within hours. How was PepsiCo able to formulate a new core brand so quickly? The answer is that Pepsi is
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I. CORPORATE PROFILE 1.1 Name of the company Pepsi-Cola Products Philippines‚ Inc. 1.2 Website of the company: International: http://www.pepsico.com Local: http://www.pepsiphilippines.com 1.3 Address or Location of the Company Km. 29 National Road‚ Tunasan‚ Muntinlupa City 1773‚ Metro Manila 1.4 Location and Branches: Luzon | Cagayan Valley Operations | Turingan St.‚ Dubinan east‚ Santiago City‚ Isabela | Central Luzon Operations | Sindalan‚ San Fernando‚ Pampanga | Modern Trade
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Brief history of PepsiCo Brief Overview of Crystal Pepsi II. Marketing Mix Product – Crystal Pepsi and its product strategy (answering what and why) The making – Crystal Pepsi Launch Taste – The different taste promised by PepsiCo to its consumers Packaging – The attractive packaging (comes in different sized bottles and cans) Promotion – PepsiCo strategy to promote its new product Advertising – The amount spent to advertise
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A couple years ago‚ Mountain Dew - PepsiCo. came out with a new drink Mountain Dew Kickstart. This drink is a combination of dew‚ juice‚ and caffeine; all of which most people enjoy. These three ingredients are a successful combination since it has been in the market for years. Why not combine more things that people like‚ as puppies‚ monkeys‚ and babies? Well‚ that is what the people at PepsiCo. did in their 2016 Super Bowl commercial for Mountain Dew Kick start. “Puppy Monkey Baby” is an effective
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provide conclusion for this report. (According to the James‚ 2001) PepsiCo is an American multinational food and beverage corporation headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay. As of January 2012‚ 22 of PepsiCo ’s product lines generated retail sales of more than $1 billion each
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