7up Brand Equity Brand Management AMAL BINMAHFOOZ 20/02/’12 Instructor: Asma Chang PepsiCo Mission and Vision At PepsiCo‚ we believe being a responsible corporate citizen is not only the right thing to do‚ but also the right thing to do for our business (2011). Our Mission Our mission is to be the world ’s premier consumer products company focused on convenient foods and beverages
Premium Pepsi Coca-Cola
PROJECT REPORT ON RECRUITMENT AND SELECTION OF PEPSICO (HYDERABAD) Project report submitted in partial fulfillment of the requirement For the award of the degree of MASTERS OF BUSINESS ADMINISTRATION BY Name: N.ARCHANA Register no: 08S11E0004 Project report
Premium Pepsi
table at the front of the room. Then ask students what the three products have in common. Few will realize that PepsiCo makes all three of them. After pointing that out‚ put a picture of Indra Nooyi on the screen (go here to download one) and describe the challenge Ms. Nooyi has ahead of her. As of October‚ 2007‚ she seems to be moving the company in the right direction - PepsiCo stock is up over 10% under her leadership. ( CONCLUDING CASE - WILD WATER GETS SOAKED Case
Premium Natural environment Environment Culture
reduce profits for PepsiCo by increasing the cost of goods sold. Low growth rate in carbonated drinks:Low growth rate in carbonated drinks‚ which is recorded less than one percent in primary market of Pepsi. Local players:Pepsi is facing the tough competition from local brands in all over the world such as in Central and South America Kola Real also known as Big Cola in Mexico is giving tough competition to Pepsi etc. 2.Internal Origin: Strengths: Brand Recognition: PepsiCo‚ Frito Lay‚ Gatorade
Premium Coca-Cola Pepsi Brand
5 Strength & Weakness of Coca Cola Coca Cola INTRODUCTION The purpose of this integrated essay is to explore the strengths and weaknesses of Coca Cola (Coke) using the Value Chain Analysis Framework developed by Michael Porter. Using Exhibit I from Porter ’s Framework‚ I examined the linkages and strategic significance of Coke ’s value system. DESCRIPTION OF THEORIES/CORE CONCEPTS According to Michael Porter (1985)‚ information technology changes the way companies operate by specifically targeting
Premium Coca-Cola
FIZZ AND FILM Question 1 PepsiCo international launched Pepsi’s Sea of Stars in the Middle East region to help build brand awareness. Pepsi’s brand awareness is very high in the Middle East. Should Pepsi use a similar kind of campaign in other markets and is there any value in having identical advertising in both market? Answer Pepsico International can not use the same strategy to market its products in other countries because in each country has a different culture. Middle East countries‚ including
Premium Middle East Gatorade Pepsi
political landscape with foreign-biased policies including “principle of indigenous availability” (Catero 2009) and “License Raj” (Nirmalya Kumar 2009). This limited free market economy made it challenging for foreign businesses to operate in India (e.g. PepsiCo had to promote under Lehar Pepsi). In 1991‚ the country’s capitalistic economic reform improved its business climate but some discriminatory protectionism laws still existed. As “political leadership openly used state-control over economic
Premium Coca-Cola Cola Marketing
Table of Contents Introduction Supply Chain Management is the process of planning‚ implementing‚ and controlling the operations of supply chain with the purpose to satisfy customer requirements as efficiently as possible. Supply chain management spans all movement and storage of raw materials‚ work-in-process inventory‚ and finished goods from point-of-origin to point-of-consumption. It is a cross functional approach to managing the movement of raw materials into an organization and the movement
Premium Pepsi
Task 6 PepsiCo Coca-Cola has many competitors as it is such a large business that sells its products around the whole world and has so many products that ranges from energy drinks to water. One of its biggest competitors is PepsiCo which makes a few very popular soft drinks such as ‘Pepsi’‚ ‘7 up’‚ ‘Tropicana’ and ‘Copella’. PepsiCo is also known for owning food brands like ‘Walkers’ and ‘Snack a jacks’‚ but as the Coca cola company doesn’t own any food products they do not compete in the snack
Premium Coca-Cola
comparisons would be pricing‚ quality‚ packaging‚ logos‚ brand equity and features. In the following paper we will discuss these items in detail to see how different these two brands are. Pricing Strategies Looking at the pricing strategies of PepsiCo and Coca-Cola they are taking two very different plans. The products they sell are similar with variations in taste and the brand war in the soda market has been to out discount your competitor to gain market share. The issue with giving deep discounts
Premium Coca-Cola Pepsi