Assignments Legend: Means part completed Means NEED to complete Call tech support for help Submit a copy of your Career Plan. • Team Exercise Organizational Planning / SWOT Analysis PepsiCo •Identify the company’s internal and external stakeholders. PepsiCo’s internal stakeholders are any employees‚ board members‚ and any volunteers. This would encompass every employee from the delivery driver‚ to the CEO and Board Member- Indra Nooyi
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The group has in total 18 bottling plants in India & Nepal is responsible for producing and marketing 44% Pepsi requirement in India. INTRODUCTION OF PEPSI Pepsi-Cola Pepsi-Cola‚ most commonly called Pepsi‚ is a soft drink produced by PepsiCo which is sold worldwide in stores‚ restaurants and vending machines. The brand was trademarked on June 16‚ 1903‚ though the drink was first made in 1898 by pharmacist Caleb Bradham. Similar to Coca-Cola‚ its major rival‚ Pepsi was originally intended
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The perception and marketing strategy Perception is the human brain whole reflect about the stimulus various attributes and each part. The perceptual process can be divided into revealed‚ pay attention to and understand the three stages. Products‚ advertising‚ packaging and marketing stimulation will influence consumers behavior only when their brains produce perception.Understand consumers’ perception process‚ can help company to better grasp the consumer psychology‚ can help enterprises to better
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CHAPTER - 1 INTRODUCTION 1.1 INTRODUCTION This project report is prepared for the submission to the RUNGTA COLLEGE OF ENGINEERING‚ BHILAI. This project is done for “ A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSI IN DURG & BHILAI”. It was based on the theoretical and practical knowledge gained by the survey. The Cold drink industry has entered in a booming stage and is now available everywhere. Proper strategy should be formulated
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There are many companies that make products that go head to head. Coca Cola and Pepsi are an example of such reveries. There has been many taste test and competitions that involved the soda kings. This reverie has been going on for over a century. (See appendix 1) The start of this long standing soda war began 1886 when creator John S. Pemberton developed the original recipe for Coke. Then 13 years later Pepsi creator pharmacist Caleb Bradham developed his formula. By this time Coca-Cola was
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competitive position in the market and rapid market growth as well. DPS has a strong competitive position in the market besides Coca-Cola Company and PepsiCo. These two companies are two strong competitors of DPS and that shows DPS’s strong competitive position. On the other hand‚ the market growth of DPS is not as high as Coca-Cola Company or PepsiCo but compare to others’ the market growth is rapid. DPS also follow above mentioned strategies. For instance‚ new Green Tea Ginger shows the practice
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Case Analysis of Mountain Dew: Selecting New Creative Submitted by: of BSBA-MM3 TIME CONTEXT: 2000 VIEW POINT: Scott Moffitt (Marketing Director‚ Mountain Dew) FACTS: PepsiCo‚ Inc. is among the most successful consumer products companies in the world‚ with 1999 revenues of over $20 billion and 116‚000 employees. “Do the Dew!” This was a long time tag line for the Mountain Dew brand. In 1995 marketing managers for Mountain Dew realized the tag line had lost consumer interests
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scanning. Retrieved from Horizon Site http://horizon.unc.edu/courses/papers/enviroscan/ Sustainability leadership. (2011). Retrieved from PepsiCo http://www.pepsico.com/Purpose/Overview/Sustainability-Leadership.html PepsiCo to share outlook and growth strategies at two-day investor meeting. (2011). Retrieved from PepsiCo http://www.pepsico.com/PressRelease/PepsiCo-to-Share-Outlook-and-Growth-Strategies-at-Two-Day-Investor-Meeting03222010.html Porter‚ M.E. (2010). Competitive advantages. Retrieved
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Strategic issue Maintain competitive focus‚ while splitting PepsiCo and creating governance for the new Pepsi Bottling Group. Internal Analysis Pepsi was invented in 1893‚ establishing a franchise bottling system of 270 bottlers by 1910. Pepsi struggled in its early years declaring bankruptcy twice. The 1970’s and early 80’s‚ Pepsi surpassed Coke for the first time. Bottling was a capital-intensive business and involved highly specialized production lines. Bottling and canning could cost between
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UNIVERSITY OF INFORMATION TECHNOLOGY AND SCIENCES Term Paper Based on “Marketing Plan Company Name: PEPSI Date of Submission: 7th December 2010. Submitted By: Group-Luminous. Name I.D. Farhana Akhter 0941 Al-Batul-Sabera 08530160 Sharmila Rani Dus 0941 Mahmuda 0941 Md.Hanif Miah 0941 H.M.Enayet Karim 08510140 Submitted To: Ms. Rahma Akhter. Lecturer of U.I.T.S School of Business.
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