new Millennium Seasonal Sales Promotions – the 2000 Navratri Campaign- ‘ Thums Up Toofani Ramjhat ’‚ with 20000 free passes issued‚ one per Thumps up bottle. On-site activities‚ ‘buy one-get one free’ and lucky draw scheme like win the trip to Goa. PepsiCo telecast ‘ Navratri utsav 2000 at Mumbai’. People enjoyed a mega offer of getting one kilo of basmati rice free with 300 ml bottle. Cont.: Cont. The 2002 Summer TV Campaign- “keep it cool” the new slogan came up for the new
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company and not recall any of their products. Pepsi wanted to show the country that there was no possible way that these objects could end up in their products at the different factories. In this study there will be many different techniques the PepsiCo uses to explain to the country that this is impossible and these include: identifying the different publics‚ impact of communication on the public‚ the different PR communication tools and techniques‚ benefits and risks using these tools‚ how new
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Pepsi and Coke’s Uncivil Wars Chapter 9 in Competition Demystified: Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma What are the sources of competitive advantages in the soda industry? First we should look at industry structure. The cola companies buy raw materials of sugar‚ sweeteners and flavorings from many suppliers then they turn the commodities into a branded product which consists of syrup/concentrated combined with water and bottles. The companies are joined at the hip
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INTRODUCTION PEPSI- Pepsi Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores‚ restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. There have been many Pepsi variants produced over the years‚ including Diet Pepsi‚ Crystal Pepsi‚ Pepsi Twist‚ Pepsi Max‚ Pepsi Samba‚ Pepsi Blue‚ Pepsi Gold‚ Pepsi Holiday Spice‚ Pepsi Jazz‚ Pepsi
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References: PTI (2011). PepsiCo‚ Unilever revive Lipton Ice Tea joint venture India. Retrieve from http://articles.economictimes.indiatimes.com/2011-06-06/news/29625996_1_lipton-ice-tea-lipton-ice-tea-pepsi-lipton-international The Economist. (1999‚ June 17). Coca Cola-Bad for you
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in the United States in 1996‚ jump-started the energy drink business. The Austrian company has dominated the market ever since‚ and in 2004‚ its sales topped $1.2 billion. His other competitors include multibillion dollar companies Coca-Cola and Pepsico. Benedict isn ’t fazed by the competition. He has a zen-like confidence that if he works hard
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Corporate background Mountain Dew has been through many changes since it was introduced in 1942. It started out as a yellow-green drink in a green bottle that had a rush of citrus flavor and more sugar and caffeine than any other soft drink. During the introduction of Mountain Dew it was well known throughout the Eastern seaboard. At this time the objectives was to gain market share. Mountain Dew became popular because of the stock car racing circuit known as NASCAR. During the 1960s Mountain
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Pepsi Discussion Assignment Compare the economics of the concentrate business to that of the bottling business: Why is profitability so different? Comparing the financial statements of the largest concentrate producers (Coca-Cola Company and PepsiCo) and those of the largest bottlers (CCE and PBG) we can easily identify numerous factors affecting their economies and profitability. The first‚ and probably greatest difference in the economies of the concentrate and bottling businesses is the initial
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flavor is similar to Coca-Cola. So the Coca-Cola did not take any importance for it. But later Pepsi-Cola developed fast and became the strongest competitor to the Coca-Cola and now Pepsi shared 40% of the market. It is a big threat to the Coca-Cola. PepsiCo‚ Inc. is one of the world’s top consumer product companies with many of the world’s most important and valuable trademarks. Its Pepsi-Cola Company division is the second largest soft drink business in the world‚ with a 21 percent share of the carbonated
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Inbound logistics for the Pepsi and Coca Cola consisted of largely the same operations. Both companies purchase their own ingredients through use of future contracts (to avoid market volatility) and produce their concentrate from their own facilities. Once this is done‚ these companies send their concentrate out to bottlers upon approval of contract for bottling company. Once the bottling company receives the shipment of concentration‚ it is diluted to the correct concentration by adding the correct
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