History and Introduction In the early 1990’s‚ when Manhattan was hit by water contamination‚ Bikoff set out to buy bottled water and found that except for the brand name‚ there was very little difference between the different brands of bottled water sold. Bikoff was looking for additional nutritional value rather than plain water. Finding none‚ he started conducting an in-depth study about different companies making bottled water. He found that he could use vapor distillation to create an alternative
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Case 23: Coke and Pepsi in India: Issues‚ Ethics‚ and Crisis Management In APA style Table of Contents Chapter Page 1. Abstract 3 2. Introduction 4 3. Issue Management 5 4. Crisis Management 7 5. Global Business Ethics 10 6. Stakeholder Management 13 7. Corporate Social Responsibility 14 1. Economic Responsibilities
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PEPSICO FINANCIAL STATEMENTS AND ANALYSISCash flow statement | | | | | | Year ended 31 december | 2012 | 2011 | 2010 | 2009 | 2008 | | | | | | | Operating Activities | | | | | | Net Income | 6‚214 | 6‚462 | 6‚338 | 5‚979 | 5‚166 | Depreciation and amortization | 2‚689 | 2‚737 | 2‚327 | 1‚635 | 1‚543 | Stock-based compensation expenses | 278 | 326 | 299 | 227 | 238 | Restructuring and impairement charges | 16 | 383 | 0 | 36 | 543 | Cash payments for restructuring charges
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Advanced Time Value of Money Problems Professor A. Spieler Question 1 (mortgage problem) (Try to work this question WITHOUT using Excel) You purchase a house that costs $625‚000 with an 8%‚ 30-year mortgage. You make a 20% down payment to avoid PMI insurance. 1. What is your monthly payment? 2. Amortize the first and second payments. 3. What is the mortgage balance after 5 years? 4. What percentage of the principal is paid off after 5 years? 5. Suppose after 5 years you refinance at 6%
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ROCKSTAR ENERGY DRINK SWOT: Strengths • Appealing to younger audience • Image built upon “I want to be a rockstar and party like a rockstar‚ so I will drink like a rockstar!” draws in the party scene • Comes in 14 flavors (variety) • Sponsor 34 sports • Managed under Pepsi Co. which gives them a well established team to work with to expand and obtain successful products • Came in third place for leading Energy Drink in market share at 11.3% • Keeps consumer
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Case Study Seven – Leadership Makes It Happen – Execution as Learning; The Discipline of Teams Section I – Summary Real teams at the top of large‚ complex organization are few and far between. One of the issues is because groups at the top of large corporations needlessly constrain themselves from achieving real team levels of performance because they assume that all direct reports must be on the team‚ that team goals‚ that the team members’ position rather than skills determine their respective
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PEPSI: REFRESH EVERYTHING CAMPAGIN By: Lorraine Reynolds March 12th 2015 GSCBC21: Effectve PR Professor Jonas LJUNGGREN PEPSI: REFRESH EVERYTHING CAMPAGIN The Pepsi Refresh Project (PRP) was a new campaign launched by Pepsi Co. It was a campaign where Pepsi asked consumers to come up with different ideas on how to improve aspects of their local communities based on four categories – arts‚ music‚ education and communities. There was also an extra Pepsi Challenge where they would post a question
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How do sports drinks affect reaction time? My goal was to test different drinks that are advertised to help you have a better athletic performance‚ and to find out which one worked best. Procedure: 1. I measured each test subject’s reaction time prior to exercise for comparative measures. 2. I divided each 1200ml portions of Gatorade‚ Powerade‚ and Water into 300ml portions respectively. 3. I had each test subject take one of the drinks and go on a 30min run. I then‚ instructed the subjects
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Mountain Dew Case 1. Based on the case facts - how is Mountain Dew positioned as a brand? What was the role of creative execution/creative concepts in managing the Mountain Dew brand? • Mountain Dew used to be positioned as the hillbilly soft drink. Mountain Dew is positioned as a brand of soft drink for a person who embraces excitement‚ adventure and fun. As said by its positioning statement‚ “ To young‚ active soft-drink consumers who love adventure‚ Mountain Dew is the soft drink that gives
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This essay will explain the target market and the 4P’s analysis for one of the Kraft product‚ Vegemite. Kraft Inc Company‚ which is the owner of Vegemite product in Australia‚ is the largest food and beverage company in The United States. Kraft has been a major player in the food and beverage industry for a long time ago. Kraft has broad range products of food and beverage that are available around the world. One of the Kraft products that are marketed in Australia is Vegemite. Vegemite is considered
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