a) Rivalry among Competing Sellers Dr. Pepper Snapple is a smaller competitor to Coca-Cola. However‚ Pepsico is Coca-Cola’s rival competitor due to its relative size. Both have global recognized brands that compete in product differentiation instead of pricing. For instance‚ a 12-ounce can of Coke is usually priced similar to a 12-ounce can of Pepsi. Nonetheless‚ Coke attempted to change the taste of its product in the 1980s (i.e.‚ product differentiation). Unfortunately‚ the New Coke was rejected
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Sem -2 PepsiCo incorporated (NYSE :PEP) is a fortune 500 ‚ American multinational corporation head quartered in purchase ‚ NY with interest in manufacturing and marketing a wide variety of carbonated and non- carbonated beverages ‚ as well as salty ‚ sweet and grain – based snacks ‚ and other foods. PepsiCo founded in 1965 through the merger of pepsi –cola and frito –lay . A supply chain flow customer
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Coke Wars Case Analysis: Competition‚ Strategy‚ and Implications Webster University Summer 2012 INTRODUCTION The rivalry between Coca-Cola & Pepsi can be deemed as legendary‚ “the top soft drink competitors in the world spend millions of dollars yearly to try and convince you that their version of soft drink is better” (Dotson pg 1).
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History of the Frito-Lay’s Company : In 1932‚ two young entrepreneurs independently began to operate two separate companies that were thousands of miles apart. (Elmer Doolin & Herman W. Lay of Nashville) 1. The Frito Company In 1932‚ Elmer Doolin started doing business in a small San Antonio cafe and purchased a bag of corn chips to eat with his sandwich. Mr. Doolin set his new business venture in his mother’s kitchen. Because there was no money for hiring employees‚ his family helped
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Case Study 16: Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management‚ crisis management‚ global business ethics‚ and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Number 1 Priority: The major global business ethics I found in this case study was the whole issue with excessive water usage in their companies as well as the pollution of the water. The book explains that water is very sacred in India. Even though
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Hartman Beverage Company in 1940.Its Bright yellow – Green in color and has more sugar‚ Citrus flavor‚ and Less Carbonation as compared to the other soft drinks available in the market. It was taken over by PepsiCo in 1964 and now stands 3rd in the soft drinks category. 5 C’s:- Company – PepsiCo is one of the biggest Soft drink Company in the world. They manufacture carbonated and non-carbonated Soft drinks along with salty‚ sweet and cereal based snacks. Besides Pepsi‚ the company‚ Mountain Dew
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successful ‘Do the Dew’ campaign of the PepsiCo soft drink Mountain Dew was in its eighth year. As‚ the marketing managers realized that the tag line had lost consumer interests‚ they changed the direction of the creative. The target market for Mountain Dew‚ however‚ remained the same. Mountain Dew’s ad campaign between 1995 and 1999 did not fare extremely well. A new marketing concept must be developed to rejuvenate consumer appeal towards Mountain Dew. In 2000 PepsiCo decided that Mountain Dew would be
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1. What are economic characteristics of the bottled water industry? If we define the economic characteristics in term of macro environment‚ there is several ways that we can categorize as the follow; Market size and growth rate The bottled water industry has a high potential in growth rate and in the terms of sales volume or per capita consumption rate. For example‚ the United States’ capita consumption of bottled water lagged those of soft drinks by more than a 2:1 margin. In term of
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soft drink variants. In current scenario‚ Pepsi faces stiff competiton from Coke and Thums Up which cater to the black carbonated soft drink segment. Pepsi has been an individual brand of PepsiCo while Thums Up was re-launched by Coca-Cola to compete against Pepsi. The individual branding style had enabled PepsiCo and Coca-Cola to be the market leaders in the carbonated soft drink industry. Brand extensions are facilitated with individual brands thereby giving the brands an opportunity to garner a
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The soft drink market is a duopoly worldwide and India is no exception. 95% of sales are shared between 2 companies- PepsiCo and Coca-Cola. Soft-drink is a product with very little differentiation and high degree of impulse purchases. Given these two facts‚ Place and Promotion assume paramount importance in the marketing of soft-drinks. Through this report we intend to discuss the approach for addressing a particular managerial decision problem of 7UP. It is with this intention we have decided
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