Introduction This project aim is to analyze the diversification strategy of PepsiCo in 2008. PepsiCo is the largest food and beverage business in the world. The benefits of PepsiCo’s diversification strategies are identified. The business strategy is analyzed to determine its efficacy across PepsiCo’s consumer business segments and product portfolio. The value chain match ups are determined and analyzed to ascertain their relevance to the success of PepsiCo’s strategy. The competitive strengths
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ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO PROJECT REPORT ON “ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO” UNDER GUIDANCE OF: MR. ASHISH SAIHJPAL (FACULTY‚ MARKETING) SUBMITTED BY: AKHILESH MITTAL ARVIND JAIN BIPIN SINGH KARAMJEET SINGH PAWAN KUMAR (MBA II SEMESTER‚ 2008-2010) UNIVERSITY BUSINESS SCHOOL‚ LUDHIANA 1 ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO CHAPTER 1 INTRODUCTION TO BEVERAGE INDUSTRY 1.1 BEVERAGE Any type of liquid specifically
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PepsiCo vs. Market Segmentation Introduction Pepsi-Cola was founded by a druggist‚ Caleb Bradham in year 1898 (Overview‚ 2008). He came from New Bern‚ North Carolina (Overview‚ 2008). In year 1965‚ Pepsi-Cola merged with Frito-Lay in a new company named PepsiCo (Overview‚ 2008). Then‚ PepsiCo merged with Tropicana in year 1998 and also Quaker Oats Company in year 2001 (Overview‚ 2008). Those mergers have been divided in categories such as food‚ beverage and snacks. Now‚ Pepsi Brand is part of
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PESTLE Analysis Political Factors “A Healthier You” Government Strategy Reporting of organic prices. Safety Inspections Services. Evaluation: POSITIVE impact Economic Factors GDP: ↑ 3.9% in the 3rd qtr Real Personal Consumption expenditures ↑3.0% in 3rd qtr Disposable Personal Income ↑ 6.1 % in the 3rd qtr US Business Cycle: At “slump”/ Wages/Labour European Markets: Weak dollar against Euro‚ Surging Energy Prices‚ Increasing Interest Rates Evaluation: MODERATE impact PESTLE
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Pepsico has been in existence since the early 1900’s. Since that time there has been an explosion of new and innovative soft drinks available to the public. Laurent Nielly‚ former vice president of innovation for Pepsi-Cola North America Beverages and currently with the PepsiCo International division says that Pepsi beverages must give the consumer a felling of “joy‚ excitement and fun” (Demetrakakes‚ 2008). His idea is that the consumer should smile when using a PepsiCo product; this is the focus
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PESTEL Analysis on Biman Bangladesh Airlines Introduction PESTLE an analysis is very important for case analysis political‚ economic‚ social‚ technological factor of any company. We have selected Biman Bangladesh airlines for doing Pestle analysis. So‚ this entire report will cover the importance of Pestle analysis and we will show how The pestle analysis of Bangladesh Airlines are flying. Biman Bangladesh airlines is the leading airlines Industry and oldest airlines industry in Bangladesh. We
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INTRODUCTION This critical review of the article of Briner‚ B and Conway‚ N (2006) "Protecting the psychological contract" will briefly consider the problem formulation‚ the place of the theory‚ methodology‚ Standard of analysis and presentation. The writers show that an employment contract is vital in the relationship between the employee and the organisation. That a psychological contract is as equally important but is less well known. They further highlight that the psychological contract
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Environment SWOT analysis PEST Analysis Inter Industry Study Intra Industry Study Study of Firms within the Industry Study of the Structure of the Industry Industry / Firm’s Health Innovation in the Industry Michael Porter’s Model Seven P’s for Marketing Seven R’s of Market Research Gap Model in Services Mckinsey 7’s Framework Any other Relevant Model Logistics and Supply Chain Management Strategic Management Issues WEDNESDAY‚ SEPTEMBER 17‚ 2008 PESTEL Analysis of Power sector
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PESTLE Political/Environmental Laws and regulations are strongly affecting the automotive sector; increasing restriction aimed to the environment preservation and pollution abatement are being applied‚ especially in the European countries‚ with a major impact on automobile manufacturers‚ and MINI (Bmwgroup‚ 2010) Economical Economic growth on certain countries and a strong economical crises of others are the two variables which strongly affect the automotive sector; as mentioned before BRIC
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Analysis of Tata Steel Tata Steel‚ established in 1907‚ is one of the world’s most geographically diversified steel producers‚ with operations in 26 countries and commercial offices in over 35 countries. Tata Steel‚ part of the Tata group‚ based in Mumbai‚ has exploits in various categories including tea‚ automobiles‚ communications‚ power and salt. It is estimated that the Tata Steel group produces 31million tonnes of Steel per year. Tata steel is the second largest steel producer in Europe
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