As a part of the marketing planning process‚ a businnes has to analyse its external enviornment .One useful way of analyzing the external environment is by grouping external forces into six areas using P EST analysis . PEST stands for political . economical‚social and technological influences Mercedes-Benz is a German manufacturer of luxury automobiles‚ buses‚ coaches‚ and trucks. Mercedes-Benz has introduced many technological and safety innovations that have become common in other vehicles
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LP 6.2 Comparative Analysis Case‚ The Coca-Cola Company and PepsiCo‚ Inc.Instructions: Go to the book’s companion website and use the information found there to answer the following questions related to The Coca-Cola Company and PepsiCo‚ Inc. (a) What were the cash and cash equivalents reported by Coca-Cola and PepsiCo at the end of 2009? What does each company classify as cash equivalents? Answer: On April 9‚ 2009‚ Coca-Cola Company reported cash and cash equivalent to be $6‚816‚000‚000
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Strategic Management E-Case: Alternative Beverage Market Analysis of the Global Specialty Beverage Industry The industry in which PepsiCo produces and distributes its specialty beverages is vast and ever changing. With sales of carbonated soft drinks declining the past five years in a row‚ PepsiCo needed to look elsewhere to stimulate growth in its core business. PepsiCo thought it had found this growth in the alternative beverage industry. Pepsi expanded its line of beverage to include
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PepsiCo FIN/370 4/2/2014 Dr. Chrissy Helbling PepsiCo Ethics and compliance are important in all organizations. Maintaining good ethics and compliance keeps companies running properly and making sure that things are done legally to protect the company as well as the employees. When dealing with the financial environment of the company‚ ethics must be upheld to make sure that all is fair to all that are involved. At PepsiCo the belief is to always do the right thing both ethically as well
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In microeconomics and strategic Management‚ the term horizontal integration describes a type of ownership and control. It is a strategy used by business or corporation that seeks to sell a type of product in numerous markets. Horizontal integration in marketing is much more common than vertical integration is in production. Horizontal integration occurs when a firm is being taken over by‚ or merged with‚ another firm which is in the same industry and in the same stage of production as the merged
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guitar in an all-women rock band in her hometown of Madras‚ India. She was a cricket player in college. She sang karaoke at corporate gatherings. Today‚ Indra Nooyi presides over 185‚000 employees in nearly 200 countries as the chief executive of PepsiCo. And she still performs on stage at company functions. Nooyi came to the United States in 1978 at age 23 to earn her M.B.A. at Yale‚ where she worked as a dorm receptionist—opting for the graveyard shift because it paid an extra 50 cents per hour
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Financial Analysis Randall Meeks Financial Accounting Concepts Mr. Carraher 9-12-2010 PepsiCo‚ Inc. and The Coca Cola Company have both been in production for ages. Both PepsiCo‚ Inc. and The Coca Cola Company have become common house hold names through out the world today. Pepsi is one of the best selling products in American history. “Pepsi is the number 2 soft drink company producer‚ the world over. Pepsi’s number one priority is making sure that their shareholders investments are
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Financial Management - PepsiCo vs. Coca-Cola Sharrone L. Caldwell Business Enterprise 508 Strayer University – Online Campus Dr. Victor H.P. Villarreal‚ Ph.D. March 7‚ 2011 Abstract This paper will focus on a possible option that Marathon could take to reduce the time involved in the production process. There will be a discussion on the relationship between the retail price of gasoline and the price of crude oil. Another discussion will explain
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Economic factors Tourism and service industries are two biggest sectors in Bora Bora‚ French Polynesia‚ about 40 percent of employees work in the Service sector. In 1997‚ almost eighty percent of the whole GDP in this country was from service sector. During the end of the last millennium‚ there has been a huge economic decline in the whole French Polynesia‚ mainly in Tahiti and Bora Bora. But with the economic help of France and clearing the rumors of nuclear experiences the country’s economy
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Analyzing the 10 year Stock Performance of P&G and PepsiCo This report will examine the stock performance of PepsiCo and P&G over the past ten years and the factors that lead to this performance. Preliminary Conclusions and Recommendations Proctor & Gamble continue a lagging trend approach to continued long term success. This company holds on to one of the most diversified portfolios in their industry. They boast a product line that exceeds 250 different items. This company that has survived
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