RQ: To what extent can PepsiCo use viral marketing for market entry to launch their new brand of biscuits into the Indian market? INTRODUCTION 1. BACKGROUND OF PEPSICO INDIA PepsiCo re-entered India in 1989 and is headquartered at Gurgaon near New Delhi. Currently‚ PepsiCo India‚ has 19 different product lines that generate an annual revenue of $ 10 billion. The present product portfolio is as follows: Beverages * Iconic refreshment beverages: Pepsi‚ 7UP‚ Nimbooz‚ Mirinda‚ Mountain
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government of Qatar’s successful proposal bid defeated four other candidates to stage the 2022 edition of the world’s greatest sporting event: Australia‚ Korea Republic‚ Japan and the United States of America. Qatar‚ with a population of 1.69 million people will be the first Arab state to host the World Cup. Consequently‚ Qatar is the smallest nation‚ both by relative population and by area‚ ever to have been awarded the tournament hosting privilege. The Qatar bid was emphasized as the only one representing
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John D.R. Leonard v. PepsiCo‚ INC. 1. (a)What are the facts and (b) sources of law in this case? a. Defendant PepsiCo conducted a promotional campaign in Seattle‚ Washington from October 1995 to March 1996. The promotion‚ titled "Pepsi Stuff‚" attempted to persuade consumers into collecting numerous "Pepsi Points" in order to redeem them for merchandise featuring the Pepsi logo. During this campaign‚ PepsiCo launched a promotional commercial intended for the Pepsi Generation‚’ in order to gain
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INTRODUCTION INTRODUCTION Every business conducted for the purpose of selling or offering for sale any goods‚ wares‚ or merchandise‚ other than as a part of a "wholesale business" to the final consumer can be defined as retail business Retail is the second-largest industry in the United States both in number of establishments and number of employees. The U.S. retail industry generates $3.8 trillion in retail sales annually ($4.2 trillion if food service
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PepsiCo FIN/370 4/2/2014 Dr. Chrissy Helbling PepsiCo Ethics and compliance are important in all organizations. Maintaining good ethics and compliance keeps companies running properly and making sure that things are done legally to protect the company as well as the employees. When dealing with the financial environment of the company‚ ethics must be upheld to make sure that all is fair to all that are involved. At PepsiCo the belief is to always do the right thing both ethically as well
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Strategic Management E-Case: Alternative Beverage Market Analysis of the Global Specialty Beverage Industry The industry in which PepsiCo produces and distributes its specialty beverages is vast and ever changing. With sales of carbonated soft drinks declining the past five years in a row‚ PepsiCo needed to look elsewhere to stimulate growth in its core business. PepsiCo thought it had found this growth in the alternative beverage industry. Pepsi expanded its line of beverage to include brands such
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Buffett’s Bid for Media General’s Newspapers Situation: Media General is a mature company which has a lot of business including newspapers‚ television broadcasting and digital businesses primarily serving the southeastern U.S. (Over 18 TV stations and 64 newspapers). While because of the popular of Internet from the 2000s‚ more than 300 daily newspapers disappeared and daily circulation of newspapers fell to 44 million in 2011‚ the U.S. newspaper industry is dropping. With the decreasing
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Company and PepsiCo‚ Inc.Instructions: Go to the book’s companion website and use the information found there to answer the following questions related to The Coca-Cola Company and PepsiCo‚ Inc. (a) What were the cash and cash equivalents reported by Coca-Cola and PepsiCo at the end of 2009? What does each company classify as cash equivalents? Answer: On April 9‚ 2009‚ Coca-Cola Company reported cash and cash equivalent to be $6‚816‚000‚000 and on December 26‚ 2009‚ PepsiCo reported cash
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3. Depreciation percentage=$1‚640‚200/$15‚411‚620 = 10.64% New Fixed Assets=$15‚411‚620 + $30‚000‚000 = $45‚411‚620 $45‚411‚620*.1064 = $4‚831‚796 new depreciation Pro forma Income Statement Sales ($36‚599‚300*1.12) $40‚991‚216 Cost of Goods Sold ($26‚669‚496*1.12) 29‚869‚836 Other Expenses ($4‚641‚000*1.12) 5‚197‚920 Depreciation 4‚831‚796 EBIT 1‚091‚664 Interest 573‚200 Taxable Income 518‚464 Taxes
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In microeconomics and strategic Management‚ the term horizontal integration describes a type of ownership and control. It is a strategy used by business or corporation that seeks to sell a type of product in numerous markets. Horizontal integration in marketing is much more common than vertical integration is in production. Horizontal integration occurs when a firm is being taken over by‚ or merged with‚ another firm which is in the same industry and in the same stage of production as the merged
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