PROJECT PEPSICO - 2009 CASE STUDY ANALYSIS LECTURER: Dr. Cherine Soliman Presented by: Hatem Hassan Zakaria Dina Zaher Eman Bahaa Doaa Essam Rashed Arab Academy for science‚ Technology and Maritime Transport (AAST) 1 Executive Summary PepsiCo‚ Inc. is one of the world’s top consumer product companies with many of the world’s most important trademarks. Its Pepsi-Cola Company division is the second largest soft drink business in the world‚ after Coca-Cola. To stay on the safe side‚ PepsiCo has introduced
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The PepsiCo Company never ends the World’s #2 carbonated soft drink maker. The company’s soft drinks include Coke‚ Sprite and Fanta. Coca-Cola is not the company’s only beverage; Coca-Cola sells Minute Maid juice brands‚ Aquarius sports drinks‚ and Kinley water. PepsiCo and Coca-Cola hold together‚ a market share of 95% out of which 60.8% is held by Coca-Cola and the rest by Pepsi. Problem Identification 1) Losing market share to its competitors Pepsi’s main competitor‚ Coca-Cola has
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MERGER BETWEEN AT&T AND McCAW By: Shilpa Keswani Lakhani Kashif Khan Satyameet Singh Ahuja Moin Akhtar Madhur Chaudhary With multiple valuation numbers being arrived at ranging from 5.4 billion dollars to 173 billion‚ we believe that the most appropriate value for the organization is 12 billion dollars. It has been arrived at‚ by maintaining the industry standard of pricing a potential
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Pepsico Inc. analysis Seminar of business Strategy 18 novembre 2014 Mathieu Lemonnier Aurélien Marino Cédric Moulart 1 Marick Schippers Introduction Introduction History Market analysis Market definition Market size Market evolution Market trends Consumer trends PESTEL analysis PepsiCo Inc. Key figures Mix Net Revenue Market shares Competition Business model Supply chain Geographic analysis Responses to trends The customers Their strategy Challenges Main challenges 2 What does Pepsico
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On November 24‚ 2010‚ XM Canada and Sirius Canada Inc. agreed to a merger of companies. This merger‚ unlike that of the US‚ took a lot of time and required Canadian ownership so all previous negotiations had failed. The merger between the two companies formed SiriusXM Canada. The new company believed they would have a total subscriber base of 1.7 million and offer between 120-130 channels. As of today SiriusXM Canada has a subscriber base of 2.7 million people. XM Canada‚ which was a subsidiary
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1. Discuss how PepsiCo uses its talent to sustain a competitive advantage in the marketplace. PepsiCo understands that its competitive advantage lies in its human capital. It is globally recognized for its ability to generate leaders that have achieved success internally and externally. “Talent sustainability is about having the right people‚ in the right place‚ at the right time‚ doing the right job‚ the right way”‚ (Rob Silzer‚ Ben E. Dowell‚ p618‚ 2010). PepsiCo’s talent sustainability
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on PepsiCo‚ Inc. By applying full information forecast‚ PepsiCo‚ Inc as of December 31‚ 2007 was $110.99. The stock market price on the same date was $75.49. We believe PepsiCo stock is undervalued. Three evaluation methods are used in evaluation process – ReOI ‚ AOIG‚ and DCF. We get same result on all three methods. Simple valuation method is also used‚ we reached a comparable result of $110.62. KEY DRIVER’S FORECAST WACC is forecasted at 7.32 using CAPM. In the last 5 years‚ PepsiCo maintained
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A fresh example that I can think of would be a purchase of Christmas clearance at Target or other retail stores. Usually a week or so later the items will get marked down to 70% off‚ a few days after the 70% markdown‚ everything that is left gets marked down to 90% off. What does Target want to accomplish with its pricing? Cutting down the cost of products as low as 90% is a pricing strategy that the store is trying to maximize the sales to generate as much revenue as possible‚ regardless of what
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test cases. Also known as OATS (Orthogonal Array testing Strategy)‚ this is a combinatorial testing method. The Orthogonal Arrays were originally discovered by Monks later absorbed by Statistical groups. Dr. Genichi Taguchi proposed this technique in test design and his technique was known as Taguchi Methods. Orthogonal arrays are two dimensional arrays in which choosing any two columns in the array gives an even distribution of all the pair-wise combinations of values in the array. OATS is effective
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October 2012 16 October 2012 Draft v1 Contents Seitenzahlen einfügen Sections 1 2 3 4 5 6 7 Project Team Our understanding of PepsiCo Market / Industry analysis Financial analysis Portfolio analysis Recommendations Q&A 1 16 October 2012 Draft v1 2.1 PepsiCo Overview Overview n n n n Acquisitions n Formed in 1965: merger Pepsi-Cola Company & Frito-Lay Inc. America mulinational food & beverage corporation Headquartered in United States‚ NY Manufacturing marketing
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