Strategic Communications Plan for 2010 Leyla Jafarova Alexander TEI Thessaloniki‚ Instructor: Mrs. Milona 12/10/2010 Introduction Like all functional areas of a company‚ the Communication Department plays a key role in helping an organization reach its objectives. It makes an organization understandable; it emphasizes its differences; it prioritizes messages for its key audiences. Ultimately‚ Communications works to package and position an organization - to make sure its messages are clear
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Pepsico operates in Pakistan through seven franchisees‚ none of which are publicly listed. The company declined to disclose revenue numbers‚ though it did claim that it is the largest food and Beverages Company in the country and has maintained that leading position since 1982. The largest listed food company in Pakistan is Nestle‚ which had revenues of more than Rs65 billion in 2011. Pepsi’s retail sales are assumed to be higher than that number. Despite‚ the franchise model‚ the company has invested
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Introduction Figure [ 1 ] Nokia’s current Logo‚ with its “Connecting People” slogan‚ Courtesy: Wikipedia Figure [ 1 ] Nokia’s current Logo‚ with its “Connecting People” slogan‚ Courtesy: Wikipedia Nokia Corporation is a Finnish multinational communications and information technology corporation. It is comprised of three operating segments: Devices & Services; NAVTEQ‚ and Nokia Siemens Networks. Devices & Services is responsible for managing the company’s portfolio of mobile devices
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in world (Comcast‚ 2008). Comcast is planning expanding globally. With the main competition with the Dish Television Network. Comcast’s have devised plans to make them the next global leaders of entertainment and telecommunications. Comcast Company’s biggest threat now is the hostile takeover of Satellite Companies. Comcast Corporation next plan is to retain their remaining customers as well as gain new customers. Comcast will use the SWOT analysis to explore their strengths‚ weakness‚ opportunities
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I. Vision Statement: Ten years from now I plan to be in an upwardly mobile business career. II. Value Proposition: I am the hardest working applicant among all other candidates because of my professionalism and motivation. III. SWOT: Strengths: I have been communicating with the public for the last seven years through my job as a bartender. Through this job I have become very comfortable when talking to strangers and making them feel at ease when they talk to me. Weaknesses:
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I. BACKGROUND OF THE STUDY Revlon Inc. is a world leader in cosmetics. It was formed in 1932 by brothers Charles and Joseph Revson and Charles Lachmann with a $300 investment. During Revson’s time‚ a near monopoly on beauty parlor sales was developed brought about by door-to-door sales of nail polish. He expanded into the lipstick market with the slogan “Matching Lips and Fingertips”. Thus‚ after six years the small nail Enamel Company transformed into one of the most recognizable brands and
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STEP 1 Skoda Auto Vision Statement To have the biggest market share in Europe by looking for extraordinary solutions those satisfy extraordinarily demanding customer. Skoda Auto Mission Statement: To provide quality sales‚ service and transportation needs for our customers. This is and will be accomplished through a dedicated team of employees whose number one goal is customer satisfaction along with a management team whose responsibility is to ensure employee satisfaction‚ and customer enthusiasm
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Definition of the Problem How can Nike continue to increase their sales and profitability‚ not only here in the U.S. but around the world? Nike also needs to improve their public image as well as their customer service to continue to be competitive in the apparel industry. Possible Action Alternatives 1) Continue expansion into global markets where competitors have been successful. There are huge opportunities for Nike to grow across multiple dimensions in terms of international expansion
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JOHN D.R. LEONARD‚ Plaintiff-Appellant‚ - v. - PEPSICO‚ INC.‚ Defendant-Appellee. Docket No. 99-9032 UNITED STATES COURT OF APPEALS FOR THE SECOND CIRCUIT 210 F.3d 88; 2000 U.S. App. LEXIS 6855; 41 U.C.C. Rep. Serv. 2d (Callaghan) 779 March 21‚ 2000‚ Argued April 17‚ 2000‚ Decided PRIOR HISTORY: [**1] Appeal from a grant of summary judgment for Defendant in the Southern District of New York (Wood‚ J.) in an action seeking specific performance of an alleged offer of a Harrier Jet
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References: Pepsico. (2015). Global Brands. Retrieved from: http://www.pepsico.com/Company/Global-Brands Pepsico Pepsico. (2014). Form 10-K. Retrieved from: http://www.pepsico.com/annual13/media/PepsiCo_10K_20140214.pdf Complete Assurance of Learning Exercise 10D on textbook page 321.
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