A STUDY ON THE SALES PROMOTIONAL ACTIVITIES A Summer Internship Project Report Submitted in partial fulfillment of The Master of Business Administration (MBA) Degree under Biju Patnaik University of Technology‚ Rourkela By K.Chandrakanti Regd. No.: 0906202052 Roll No.: 200975721 [pic] 2009 - 2011 Under the guidance of Mr. Ratnakar Mishra NATIONAL INSTITUTE OF SCIENCE & TECHNOLOGY Palur Hills‚ Berhampur‚ Orissa – 761008‚ India ACKNOWLEDGEMENT I take this opportunity to place
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Huffman Trucking Income Statement / Vertical Analysis December 31st‚ 2006 | In Thousands$ | Percent of Net-Sales(Rounded) | | 2006 | 2005 | 2006 | 2005 | Revenues | 879‚944 | 807‚288 | 100% | 100 | | Operating Expenses | | Salaries‚ Wages & Benefits | 353‚739 | 330‚597 | 40% | 41% | Fuel Expense | 217‚363 | 192‚357 | 25% | 24% | Operating Supplies & Expenses | 152‚318 | 136‚319 | 17% | 17% | Purchased Transportation | 89‚957 | 82‚429 | 10% | 10% | Operating Taxes
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Coke and Pepsi Learn to Compete in India CASE STUDY 2 International Marketing 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? There are several specific aspects of the political environment
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When looking at this question‚ let’s first consider what is meant by vertical separation of a firm. Vertical separation of a firm is when that firm sells the good or service they produce through an independent retailer rather than sell its product itself directly to customers which is vertical integration. So when it come to incumbent firms‚ firms in which are already well established and selling within a market would it be better off if that firm is operated as one firm that is integrated or if
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industrial companies reduced their product scope focusing just on their core businesses and outsourcing the rest. Vertical integration is a corporate strategy which the company seeks to acquire control over own inputs or on their output or both. Expansion of activities downstream is referred to as forward integration‚ and expansion upstream is referred to as backward integration. Vertical integration potentially offers many advantages‚ for example it improve supply chain coordination‚ provide more
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Coke vs. Tap water Defining words: Stealth- secret‚ clandestine‚ or surreptitious procedure. Covertness. Surreptitious- Kept private because people won’t approve Purveyor- Dutifully Concoction- mixture of various ingredients Hyperbole- exaggerated statements or claims not meant to be taken literally. Hypocrisy- claiming to have moral standards or beliefs that contradict ones behaviour Covert gambit- not openly displayed manuver to take advantage of. 1. It will compare the coke and water. 2. “Beverage
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“The greater a firm‟s ownership extends over successive stages of the value chain for its product‚ the greater the degree of vertical integration” (Grant‚ 2010‚ pp354). The consumer electronics industry value chain is depicted below: Thus a firm can be said to be vertically integrated if it owns and operates each of these stages of the value chain. The consumer electronics industry has many players who produce goods for purposes such as entertainment‚ communication and work. There are many determinants
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multi-year restricting effort‚ PepsiCo had once again become one of the most successful consumer products companies in the world. In less than four years‚ it had achieved am 80% increase in net income‚ on 30% lower sales‚ and with 75% fewer employees. PepsiCo’s major subsidiaries were the Pepsi-Cola Company‚ which was the world’s largest manufacturer and distributor of snack chips‚ and Tropicana Products‚ the largest marketer of branded juices. Throughout 1999‚ PepsiCo was closely tracking several
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Coke and Pepsi Learn To Compete in India 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key role? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? Answer The political environment have played key role as follow: - Indian government viewed
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Disney’s competitive strategy 1) Vertical integration 2) Strategic alliances 3) Corporate diversification 4) Creative content 5) International strategy Sometimes it’s not worth it to vertically integrate because then you hold all of the risk if an investment goes wrong. My first example of Disney’s strategy is actually the antithesis of vertical integration- outsourcing. The Year: 1991 The Goal: Produce of 3D films to reduce risk in case of failure in the industry The
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