Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman‚ and officially became Nike‚ Inc. in 1978. The company takes its name from Nike‚ the Greek goddess of victory‚ and adopted the well-known logo‚ called the “Swoosh”‚ first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes‚ for a wide range of sports including track & field‚ tennis‚ baseball‚ Association
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EUROPEAN MONETARY INTEGRATION The perception of INFLATION in Europe Jorge Yébenes Lorena Zamora UEK 2012 INTRODUCTION Definition of Inflation Inflation is the phenomenon that consists of continued and general growth on the price of goods and services in an economy in a certain period of time. It doesn’t follow a cyclical cause and does not affect either not an individual or a few. How can we measure the “inflation”? To measure inflation‚ we use a "general index‚" a ratio‚ percentage
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function and process of perception can vary depending on a particular state of consciousness. Normal waking consciousness is a mental state that encompasses the thoughts‚ feelings‚ and perceptions that occur when we are awake and reasonably alert (Morris & Maisto‚ 2010‚ p.123). Since this state of mind expires after an amount of time‚ other forms of consciousness follow; whether naturally or self-induced. While sensory data is inevitable‚ the brain ’s interpretation and perception of such stimuli during
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Perception and Attention Paper In the exploration of cognitive psychology‚ the theory of cognitive processes has been brought to light. These processes could include attention‚ memory‚ perception‚ sensory‚ and visual perception. Memory is composed of different factors such as short-term memory‚ long-term memory‚ screen memory‚ remote memory‚ replacement memory‚ and immunologic memory. Visual perception deals data intake from a visual standpoint. The five senses‚ touch‚ taste‚ smell‚ sight‚
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Perception Distortion Perception Distortion Jean Kelly Grand Canyon University Psychology 101 March 29‚ 2009 Perception Distortion Perception determines how we view the world and what is happening in it. Perception can be changed by many factors‚ including ones intended to distort perception. These altered states can be used for personal enlightenment‚ escapism‚ personal pleasure‚ and spiritual revelations through rituals‚ meditation‚ hypnosis‚
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In the article‚ it discusses how a flexible memory can have consequences for inaccurate perceptions and illusions. Memories are flexible because of the capability to create and imagine different scenarios. People can reconstruct false memories to predict the future‚ which can generate misleading conclusions. For instance‚ when remembering a past event‚ studies have shown that people will use some aspect of their own memories to anticipate their hypothetical futures. Memories can be rearranged when
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MKT 344 LECTURE 20 06 DEC 2010 CONSUMER PERCEPTION CHAPTER REFERENCE – CHP. 6 Q. WHAT IS SELECTIVE PERCEPTION? Q. HOW IS AN UNDERSTANDING OF PERCEPTION IMPORTANT FOR POSITIONING STRATEGY? Q. WHAT IS THE ABSOLUTE THRESHOLD? Q. WHAT IS THE DIFFERENCIAL THRESHOLD? Q. WHAT IS SUBLIMINAL ADVERTISING? Perceptual Filter We start our examination of the influences on consumer purchase decisions by first looking inside ourselves to see which are the most important internal factors that
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Ivy Wang BIO 301 Human Sexuality Professor Iverson November 22‚ 2010 Assignment #2 Media Perception on Sexuality In the article‚ “Multiple O’s: Why One Orgasm is Never Enough‚” from the popular Cosmopolitan magazine‚ the author (unmentioned) educates female readers on what multiple orgasms are‚ how to achieve them‚ shares opinions of sex experts‚ and shares stories of women who experienced multiple orgasms for the first time and turned it into a regular event. Quoting Barbara Keesling‚
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Perceptions of Use of Force Introduction Law enforcement officers face extenuating circumstances on a daily basis. Their job is to isolate and de-escalate circumstances that pose a threat and are beyond the control of citizens in their community. There are times officers may need to resort to force if necessary to gain control of an escalating situation. Basic law enforcement training introduces officers to the force options available. Use of force is the amount of effort required by
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informed that haptic perception is the “ability to acquire information about objects with the hands‚ to discriminate and recognize objects from handling them as opposed to looking at them.” We are also informed that the objects that can be haptically perceived includes things such as size‚ texture‚ weight‚ shape‚ hardness‚ and even temperature. These properties of haptic perception play into our everyday tasks and endeavors‚ especially if you are an athlete of some type. Haptic perception is by used by
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