NATIONAL OPEN UNIVERSITY OF NIGERIA SCHOOL OF ARTS AND SOCIAL SCIENCES COURSE CODE: PCR 276 COURSE TITLE: PERCEPTION AND CONFLICT 1 2 COURSE GUIDE PCR 276 PERCEPTION AND CONFLICT Course Developer/Writer Godwin Ogheneochuko Unumeri (M.Sc.) Author‚ Social Scientist and Independent Researcher‚ Lagos‚ Nigeria. Course Editor Dr. Hammed T. Ayo Department of Guidance and Counselling Faculty of Education University of Ibadan Course Co-ordinator Durojaye Oyedolapo
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Online Advertising Advertising is any paid form of non-personal communication about an organization‚ product service or idea by an identified sponsor. Advertising was originally established in print media‚ such as newspapers and magazines‚ and followed onto the television and radio broadcast scene. However‚ focus has started to shift away from the traditional print and broadcast media‚ and towards the growing online advertising industry. Advertising has found a whole new medium with which to communicate
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the sponsors intended‚ as our own unique experiences‚ biases‚ and desires. Sensation: refers to the immediate response of our sensory receptors (eyes‚ ears‚ nose‚ mouth‚ fingers) to basic stimuli such as light‚ color‚ sound‚ odor and texture. Perception: the process by which people select‚ organize‚ and interpret these sensations. Information processing: we undergo stages of this when we are involved with stimuli We often notice a small amount of stimuli‚ and of those we do notice we attend
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“A STUDY ON THE PERCEPTION OF ISS RETAILERS TOWARDS MAJOR BRANDS OF PACKED SPICES WITHIN KOCHI” SUMMER PROJECT Submitted to RAJAGIRI SCHOOL OF MANAGEMENT In partial fulfilment of the requirement of the award of the MASTERS DEGREE IN BUSINESS ADMINISTRATION (2010 – 2012) By Joe Mathai Reg. No b781 RAJAGIRI SCHOOL OF MANAGEMENT RAJAGIRI COLLEGE
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Course: HND in TRAVEL and TOURISM Unit : QCF-Level 5 in TRAVEL and TOURISM SECTOR Task 1:a Examine the historic developments in the field of travel and tourism with reference to the contribution of tehnological and economic developments‚including the industrial revolution over the last two hundred years. History of Tourism The term travel and tourism is certainly not a new phenomenon
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------------------------------------------------- Online shopping From Wikipedia‚ the free encyclopedia "Web store" redirects here. For the W3C storage standard‚ see Web Storage. | This article may require cleanup to meet Wikipedia’s quality standards. No cleanup reason has been specified. Please help improve this article if you can. (September 2010) | Online shopping or online retailing is a form of electronic commerce allowing consumers to directly buy goods or services from a seller over
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Online Branding As traditional advertising is threatened by shrinking audiences‚ rising costs and new blocking mechanisms‚ advertisers are looking to the Internet to find an effective alternative. The web is not a perfect solution‚ and its voluntary nature poses particular challenges for brand managers. But as the technology landscape shifts‚ companies are increasingly moving online to promote and enhance their brands. • Recognize that effective branding strategies integrate online activities
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STA Travel‚ the largest student travel agency in the world‚ needs to evaluate whether or not the company should establish a presence in Second Life‚ a growing role-playing game that many companies began to invest in around the world. STA Travel has the choice to develop a virtual marketing presence on the computer simulated virtual world of Second Life. The website would include information about destinations and help to promote events related to the real-world destinations that users will eventually
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national VoIP service is available free of charge‚ and the international VoIP service is available at low prices. (U) Google Voice is a free unified communications service that provides subscribers with one phone number for all of a customer’s phones. Customers can have up to six phone numbers unified under the Google phone number. (U) A variety of services are available via Google Voice‚ including text messaging‚ voice mail transcription‚ call blocking‚ and integration with Gmail. (U) Google Voice is
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CONSEQUENCES OF CUSTOMER SATISFACTION AND DISSATISFACTION The consequences of not satisfying customers can be severe. According toHoyer and MacInnis‚ dissatisfied consumers can decide to: -• discontinue purchasing the good or service‚• complain to the company or to a third-party and perhaps return the item‚ or • engage in negative word-of-mouth communication.Customer satisfaction is important because‚ according to La Barbera andMazursky‚ “satisfaction influences repurchase intentions whereasdissatisfaction
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