INATTENTIONAL BLINDNESS Inattentional blindness‚ also known as perceptual blindness‚ is the phenomenon of not being able to see things that are actually there. This can be a result of having no internal frame of reference to perceive the unseen objects‚ or it can be the result of the mental focus or attention which cause mental distractions. The phenomenon is due to how our minds see and process information. Closely related to the subject of change blindness‚ it is an observed phenomenon of the
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segmentation of CDM assumptions are made for some of the segmentation variables. Model Market Segments are developed for CDM which are not the exact market segments of CDM. While preparing the Perceptual map (Price & Quality) users reviews about the chocolates from Mouthshut.com and perceptual map of Indian chocolates from Tutor2u Limited are considered. In case of CDM’s Marketing Mix‚ some assumptions are made regarding marketing mix elements. Note : Wherever the assumptions are taken they
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Apollo God of the sun‚ Hermes God of messaging‚ which is just what movie franchises have blown out of proportion and lead us to believe‚ a fallacy of what their true character is. Before the Greek era Apollo was know as Lycian meaning “wolflike” this could have meant that he was the protector of shepherds from wolves or had some divine connection with wolves. And also seen with a bow he would also be referenced as the archer god yet he had no connection to hunters‚ but was know for plagues. His
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copying. 3. Perceptual mapping- Perceptual mapping is a graphics technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product‚ product line‚ brand‚ or company is displayed relative to their competition. Perceptual maps can have any number of dimensions but the most common is two dimensions. Any more is a challenge to draw and confusing to interpret. Example- The perceptual map below shows
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Burnol Case Study What is your suggestion to Dr Morepen for its repositioning and resultant growth keeping in mind the limited budget the company has at its hospital? Considering the fact that Burnol product has become generic to customers usage & hence there is less / no repurchase of the product in the market. Reason being‚ the product is accepted only as ‘burn specialist’ and not as an Antiseptic cream unlike Boroline‚ boroplus etc. But it is also necessary to remember that Burnol has remained
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Research‚ and Total Quality Management. This competition has eight rounds in total. Dilemma In the industry‚ there are five segments: Traditional‚ Low End‚ High End‚ Performance (Pfmn)‚ and Size. These segments are represented by circles in the perceptual map; the y-axis is the sensors’ size and the x-axis is performance. Each year‚ the circles are spreading out and moving
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Hart‚ Schaffner and Marx: The Market for Separately Ticketed Suits 1. Perceptual Map High Versatility1 * Low-quality separates * High-quality separates High-end (Price) Low-End (Price) * Traditional suits2 Low Versatility1 1Versatility refers to the ability to mix-and-match items after the purchase. 2Traditional suits have low versatility as they are expected to be worn as a ‘whole’ suit (or uniform). 2. The traditional suit (TS) customer is different than
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hurt. 3.) Circe-Odysseus sends his men to find out what she is‚ turns men into pigs‚ Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is‚ turns men into pigs‚ Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10
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HERMES OUTSTRIPES DEMAND AND SUPPLY Based on Bloomberg article by Andrew Roberts‚ November 4 2011 Hermes wanted to build two more factory because they reach their full target until 4 November and since they know they quantity demand will always increase‚ their goal in 2012 to raise the quantity demand until 14 percent. They think Europe debt crisis would not effect their selling on 2011. They are thinking about increasing the price of their product due to the increase price for raw materials
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1. INTRODUCTION: As a result of emergence of the internet and evolution of the different computer technologies‚ users of computer system have deployed wireless access points in airports‚ homes‚ offices‚ and schools in disregard of security risks of these devices. These gadgets enable wireless Internet access provision. On powering on computer fitted with a WLAN card‚ most of the wireless networks available will be apparent. Upon thorough examining the SSIDs you will be able to identify some of
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