Interpretation.............9 2.3.4 Retention............9 2.4 Evaluation of alternatives...........10 2.4.1 Awareness‚ Evoked & Consideration Sets........10 2.4.2 Evaluative Criteria..........10 2.4.3 Decision Rules...............11 2.4.4 Perceptual Mapping...........11 2.4.5 Influences on the evaluation process.......12 2.5 Purchase............13 2.6 Post-purchase.........15 3 Conclusion and Recommendations..........17 4 References...........18 5 Appendices............19 1 Introduction
Premium Risk Decision theory Decision making
Jetstar Airways Review of the Marketing Strategy and Its Effectiveness Student name: Li Wei‚ ACCA registration number:2476566 Word count:® A review of the marketing stargety of an organisation and its effectiveness. Part 1: Project Objectives and Overall Research Approach 1.1. Introduction. This topic chosen of this project is: A review of the marketing strategy of an organisation and its effectivenss. “The marketing process consists of analysing marketing opportunities‚ developing
Premium Marketing
Introduction Air New Zealand Limited was incorporated in 1940 registered in New Zealand‚ initially founded as Tasman Empire Airways Limited. Air New Zealand is a government owned airline based in Auckland; the exterior design of the aircraft carries the national flag. It provides air passengers international and domestic transport services to 48 destinations. Focus cities include Wellington International Airport‚ Christchurch International Airport‚ and Los Angeles International Airport. “Air New
Premium Air New Zealand New Zealand Airline
background of the Qantas and its decision to launch Jetstar on May 2004 that operated around 800 flights a week across network of 14 destinations within Melbourne‚ Sydney and Brisbane. Secondly‚ this essay will evaluate how Data Collection Feedback Cycle change model is used to gather major information and to critically analyse it. Thirdly‚ this essay will critically evaluate the background of Qantas and Virgin Blue and will also highlight various reasons that eventually led the Qantas group for the
Premium Airline Qantas Low-cost carrier
Strategic Management Content: 1. Background of Qantas 2. Analysis of Qantas External analysis a. What industry is it? b. General environment analysis c. The industry environment d. Competitive environment e. You now have material about opportunities Internal analysis f. The firm’s resources‚ tangible and intangible g. Capabilities identification h. Core competency analysis i. Value chain analysis j. Weakness k. Pulling it together l. Current strategies 3. Recommendation
Premium Airline Qantas British Airways
negative motivation theory 7 3.3 Rational and emotional motivation: 7 4.0 Personality 8 4.1 The Big Five Model 8 4.2 Personality & Consumer Behaviour 8 4.3 Self Concept 9 5.0 Perception 9 5.1 Absolute Threshold 9 5.2 Differential Threshold 10 5.2 Perceptual Organisation 11 5.3 Distorting Influences 12 5.4 Perceived Risk 13
Premium Airline Qantas Singapore Airlines
study on perception of consumer • Different sections discussed: Data collection & Profile analysis Perceptual mapping technique Analyzing the maps in new product development Contents • Consumer Perception • Example of Black & Decker • Different sections : Section I : Data collection & profile analysis Section II : Perceptual mapping techniques Section III : Applying the maps in new product development Discussing of sections with example. • Conclusion Consumer Perception
Premium Marketing Product management Factor analysis
Airways in Australia and New Zealand (wholly owned by the Qantas Group). Jetstar Asia based in Singapore. The company is managed by Newstar Holdings‚ majority owned by Singapore company Westbrook Investments (51 per cent)‚ with the Qantas Group holding the remaining 49 per cent. Jetstar Pacific based in Vietnam (majority owned by Vietnam Airlines with the Qantas Group holding 30 per cent). Jetstar Japan‚ a partnership between the Qantas Group Japan Airlines‚ Mitsubishi Corporation and Century Tokyo
Premium Qantas Airline
Australia’s leading airline‚ QANTAS‚ to effectively and profitably compete in the low cost carrier marketplace. The evolution of the Jetstar strategy is traced from its initial position through to its efforts to attain price competitiveness and service parity. To improve Jetstar first wanted to learn its relative image-position compared to competitors‚ how drivers and perceptions varied across the population‚ and the relation of service design features to perceptual drivers on a continuous basis
Premium Competition Marketing Qantas
Positioning with Perceptual Mapping Software Today’s Agenda 1. Positioning & Perception Review 2. Perceptual Map i. ii. Interpretation Techniques and Software i. Attribute-based ii. Similarity-based Positioning อ. ภัทรพร สกุลคู 3. Conjoint Analysis Software for Preference Analysis 4. Software Demonstration 1 2 Marketing Review 3 C’s Positions in the mind ตัวอยาง Company Customer วิจัยตลาด Competitor หางสรรพสินคาหรู เบียรไทย ดืมแลวรูสึก ่ ภาคภูมิใจ The
Premium Factor analysis Positioning