FIERY THRILLS OR WINDY RIDES: Positioning s New Brand of Motorcycle in the Indian Context (An Emerging Market)* FIERY THRILLS OR WINDY RIDES: Positioning s New Brand of Motorcycle in the Indian Context (An Emerging Market)* Q1. What do you infer from the owners of motor cycle belonging to the urban market? Ans: We infer the following things from the owners of motor cycle belonging to urban market: The company must not be consistent to one technology and design; it must change its products
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Perception We process and interpret the incoming raw data in the light of our past experiences‚ in terms of our current needs and interests‚ in terms of our knowledge‚ expectations‚ beliefs and motives. Perceptual world the individual’s personal internal image‚ map or picture of their social‚ physical and organizational environment. Selective attention the ability‚ often exercised unconsciously‚ to choose from the stream of sensory data‚ to concentrate on particular elements‚ and to ignore others
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tactics to describe the way firms go about creating value for consumers. L04 Explain the way market characteristics like market segmentation and product differentiation affect marketing strategy. L05 Analyze consumer markets using elementary perceptual maps. L06 Justify consumers’ lifetime value as an effective focus for long-term business success. Suggested Lecture Opener Consumer segments play a vital and sometimes surprising role in marketing. Consider the wine industry. The image that likely
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Using Perceptual maps in Marketing Simulation Ann Ricketts MKT/421 March 11‚ 2013 University of Phoenix Cruiser Thorr motor cycle is a virtual organization that envision a depiction of what consumer think of their motor cycle. Cruiser Thorr pride themselves on image and life style freedom‚ they are currently encountering a decrease in sale which is due to the price of the motor cycle and decline in their target market. Their target markets are older clientele between the ages of 35 to 50. The
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younger people do not have the large disposable income necessary to support the brand. Recommended Solutions‚ Rationale‚ and Results The first step in the simulation is to determine the market position of The Cruiser Thorr using a perceptual map. There are four parameters that must be selected in the simulation‚ and I chose Lifestyle Image‚ Product Design and Styling‚ Price‚ and Product Uniqueness. According to the simulation‚ "A large polygon depicts a large market share." Apparently
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customer satisfaction‚ in terms of delivery time and loss of sales. Squeaky Brakes had a 0.9 rating at some points for delivery‚ resulting in 10% loss sales. In future‚ we should ensure we produce enough bikes for a 1.0 rating. * Should refer to perceptual map and hit segment centres so we satisfy consumer demand. This is possible through development of specs. * Market research should be used to satisfy consumer needs. Ie: high quality for road bikes‚ low price for youth bikes and mountain bikes
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Executive Summary Qantas Groups’ performance over the 2007 to 2011 period has been relatively poor mainly as a result of the global financial crisis adversely affecting the firm’s international operations. Strategically‚ Qantas is likely to continue to dominate the domestic airline industry with the success of Jetstar prompting expansion into the Asia Pacific region. The most significant threats facing Qantas include high fuel prices‚ the value of the Australian dollar and industrial action. A comprehensive
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Industry Report on “Airline Industry” Qantas Written by: Zhuang MingHeng(Kevin) BU5‚ 7248717 And: Wang KangBao(BoBo) BU5‚ 702407x And: Xiang Chen (Eric) BU5‚ 7246455 Due: 7 November 2011 Executive Summary (Abstract) On the first part of this report is shows Airline industry in Australia‚ in this report‚ Airline and Qantas Airways Limited as a sample to analysis. This report analyze which the Airline industry history and background and market share. It is including
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physical or perceptual. Brand positioning seeks to create both physical and perceptual differences using all the elements of the marketing mix. Physical Positioning * Technical orientation * Physical characteristics * Objective measures * Data readily available * Physical brand properties * Large number of dimensions * Represents impact of product specs * Direct R&D implications Perceptual Positioning * Consumer orientation * Perceptual attributes
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analysis report of Qantas Airways Limited (Qantas Group) basis on the 2011 annual report. For the auditing purpose‚ the report will mainly focus on auditing perspectives. First of all‚ an overview of the company and industry‚ it gives an idea of what the business conditions in which they face with. By using the SWOT tool‚ we ensure the analysis is matched with the real business situations. Moreover‚ the report will discuss different categories of laws which would be applicable the Qantas Group and also
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