Financial objective Marketing objectives Long term objectives Description of the basic business philosophy Corporate culture 5. Market Segmentation Bases of Segmentation Types of Segments 6. Targeting 7. Positioning Perceptual Mapping Type of Positioning 8. Marketing Strategy - Product Product mix Product Life Cycle Management and new product development Brand name‚ brand image‚ and brand equity The augmented product Product portfolio analysis (B.C
Premium Marketing
Introduction Oral care in India has for a long time meant either toothpastes or toothpowder in the consumer’s mind. This is reflected in the figures pertaining to the industry as well – while the annual toothpastes and toothpowder market is together estimated at Rs 3363 crores‚ the mouthwash market is still lingering at a meagre Rs 74 crores. Even major international brands like Listerine‚ Reach and Colgate Total Plax have failed to gain ground in India. This failure has been attributed to a variety
Premium Marketing Marketing research
Consumer perception can be defined as a marketing concept that involves a customer’s impression‚ awareness‚ and consciousness about a brand that are offered. Consumer perception is important for both consumer and marketers because customer act and reach based on their perception‚ not on the basis of objective reality and it is important for marketers to understand the whole concept of perception so they can determine what are possible factors that influence consumers to buy. Sensation associated
Premium Marketing Advertising Brand
completely independent (Pike and Edgar‚ 2010). Another distinction focuses on the direction in which the information flows through the perceptual system; some approaches emphasizing the importance of the sensory input while others focusing on the stored non-visual
Premium Perception
refining Medical Products & Equipment Apparel Computer Software Health Care Furniture Motor Vehicles & Parts Forest and Paper Products Telecommunications Airlines Source: Grant (2009) DKD INDUSTRY ANALYSIS Industry segmentation/Strategic mapping Strategic group characteristics‚ attractiveness Likely impact of macroenvironmental changes Implications for strategy DKD Page 2 STRATEGIC MANAGEMENT INDUSTRY ANALYSIS NOTES INDUSTRY ANALYSIS Industry
Premium Strategic management Barriers to entry
2|Page Marketing Plan - Nano` XLRI- JAMSHEDPUR Index. SL No Description Page No 1 Product 2 2 Core Strategy 6 3 About the Company 6 4 SWOT Analysis 7 5 Porter’s 5 forces 9 6 Segmentation based on Demographics 10 7 Perpetual Mapping 12 8 STP Analysis 13 9 Marketing Mix 14 10 Financial Lookup 18 11 Contingency Plan 19 3|Page Marketing Plan - Nano` XLRI- JAMSHEDPUR Product Tata Nano is a vehicle intended to provide safe and affordable transport to families. The
Premium Tata Motors Tata Nano Automobile industry in India
CASE SUMMARY: * Tanishq is the country’s only truly national jeweler * Targeted a more Western consumer evoking a “Nice‚ but not for me” reaction * Opened its first boutique in Chennai in 1995 as a precedence to tap the South market * Boutiques were spacious‚ intimidating ‚ exclusive with limited inventory on display * In Feb 1996 launched its first 18-carat range of exclusively designed gem-set jewelry STRATEGIES: * Piloted an offering of 22-karat plain gold jewelry with
Premium Middle class Social classes Lower middle class
A project report on “To study Brand awareness and Brand equity of Volkswagen in surat city” For partial fulfillment of the requirement For the degree of B.B.A programs Prepared by: Jainil Gajjar(116) [T.Y. B.B.A. MARKETING] Under the guidance of: Mr.Ojas Desai Submitted to B.R.C.M. College of Business Administration Veer Narmad South Gujarat University‚ Surat. Year: 2012-2013 ACKNOWLEDGEMENT I (Jainil Gajjar)‚ take this opportunity to thank my guide Mr. Ojas Desai who
Premium Volkswagen Automotive industry Volkswagen Group
responsibilities are going to be. “Knowledge is fundamental to strategic success. Limited progress has been made‚ however‚ in measuring organizational knowledge. We employ research on resource-based theory and organizational epistemology to suggest a perceptual approach to measuring knowledge. We present a research protocol to identify a domain of organizational knowledge resources within industries. Using a sample of organizations from the hospital and textile industries‚ we interviewed CEOs to identify
Premium Management
Physical geography- the study of physical phenomena on Earth * Spatial arrangement- how things are laid out‚ organized‚ arranged on Earth‚ how they appear on landscape * Spatial distribution maps to find a pattern * Medical geography- mapping distribution of a disease (can find cause) * 1854 Dr. John Snow mapped cases of cholera * Pandemic- worldwide outbreak of a disease * Dr. Snow mapped area’s water pumps and marked residence of cholera victims * -most died around a
Premium Geography Human geography Geographic information system