Physical geography- the study of physical phenomena on Earth * Spatial arrangement- how things are laid out‚ organized‚ arranged on Earth‚ how they appear on landscape * Spatial distribution maps to find a pattern * Medical geography- mapping distribution of a disease (can find cause) * 1854 Dr. John Snow mapped cases of cholera * Pandemic- worldwide outbreak of a disease * Dr. Snow mapped area’s water pumps and marked residence of cholera victims * -most died around a
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physical phenomena on Earth. Spatial arrangement- how things are laid out‚ organized‚ arranged on Earth‚ how they appear on landscape. Spatial distribution maps are used to find a pattern. Maps in the time of Cholera Pandemics Medical geography- mapping distribution of a disease (can find cause). Cholera epidemics (3 of them) lasted from 1826-1862. Pandemic- worldwide outbreak of a disease. 1854 Dr. John Snow mapped cases of cholera. Dr. Snow mapped area’s water pumps and marked residence of
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appropriate mix of positioning strategies. It involves the creation of an image in the consumer’s mind of the service provider and the services offered by the provider‚ thus adding tangible features to the intangible service in the form of individual perceptual qualities. Positioning gives a service provider the opportunity for differentiation which‚ particularly in the service industry‚ is a key element for the development of a competitive advantage over other providers. Quality considerations to support
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MKT/571 Week 2 Quiz Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment? Marketing-mix strategy Segment attractiveness Segment acid test Needs-based segmentation Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? Product membership Industry membership Market membership
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Evaluate the contribution of ‘attribution theories’ and related research in helping us to understand the way in which people perceive and explain their social environment. The key concepts behind the idea of attribution theories is to question what was the cause why you chose it and what information led you there. [1]Heider in his description tells us that we make judgements based on either internal/disposition causes‚ which are responsible for the motivating behaviour located in the persons
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A perceptual map is an optical tool that visually illustrates customer perceptions of a product in relation to others in the market place. Typically the position of a product line‚ brand or company is displayed relative to their competition. Thus‚ to what extent
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accessories that were really successful. Then they centralised in young people from 15 to 35 years old. The revenue in 2006 was footwear 66%‚ apparel 27% and accessories 7%‚ By 2009 they want the apparel to be 50% .Their most important product are sports shoes. Inside the market there are many companies that do the same as puma. Puma is situated the in the fourth position behind Nike‚ Reebok and Adidas Puma is dedicated to Football‚ Running‚ Golf‚ Formula 1‚ and
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three examples of print advertisements that use some of the stimulus factors discussed in the chapter to gain attention. For each example‚ evaluate the effectiveness of the stimulus factors used. 3. Key Concepts Selective perception Perceptual mapping • Define selective perception. Thinking back‚ relate one or two elements of this concept to your own attention patterns in viewing print advertisements and TV commercials. • Select a company that produces several versions of the same product
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plying on the roads of America. Examples of ford venture and ford focus that is launched in US is also launched in Thailand with the same specification and quality. The perceptual mapping of the Ford Thailand presented as below: Performance Not Thai American Expensive Fig: 1.1 Perceptual Mapping of Ford Thailand The Ford Thailand could re-position itself as not only as a Thai company with American standards of manufactures that is the same product the Ford UK
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What do visual hallucinations tell us about the nature of consciousness? The term ‘hallucination’ is difficult to define. There is a fine line between a ‘hallucination’ and an ‘illusion’. A hallucination differs from an illusion in that illusions are a product of misinterpretations of external stimuli whereas hallucinations need no such requirement making them an entirely internal process. A true hallucination can also be distinguished from a pseudo-hallucination in which the individual can recognise
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