HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas
Premium Revenue Target market Audience theory
Chad Ogle MGMT 620 HBS Case 9 Starbucks: Delivering Customer Service History In 1971‚ Starbucks started as a small coffee shop which targeted a specialized market of coffee purists. Howard Schultz‚ who later owned the company and initiated the high growth period‚ joined Starbucks’ marketing team in 1982. Main concept of Schultz marketing strategy was too make Starbucks “America’s third place” considering home and work the two other places where Americans spend
Premium Starbucks Customer service Coffee
Kathleen McDonnell Professor Christopher Janus English II 3 December 2012 Communication Difficulties When I was younger‚ my mother signed me up for girl scouts at a very young age. Having my future in mind‚ she had me experience being a Daisy‚ a Brownie‚ and a Junior. Although I had to endure the pain of walking door to door to sell cookies and calendars to strangers when I could have been on the couch watching Power Rangers‚ being a girl scout certainly had interesting stories to remember
Premium Short story Feeling
Although Skilling was the one at the forefront when the Enron ship began to sink‚ the presence of many strong players all competing for individual power within the organization attributed to Enron’s downfall. Although Skilling came in fresh out of HBS ready to aggressively hit the ground running‚ it seems as higher management at the time‚ namely Lay‚ did not have the foresight to control
Premium Enron Kenneth Lay Jeffrey Skilling
Eric Weiner was ready to go for an adventure. His plan was to search the happiest place to live in the world. His first place to visit was the Netherlands. The chapter begin when the author was in a café near in downtown Rotterdam. The place was really cozy‚ large and upscale. Because everyone was smoking‚ he lit up his cigar and ordered a Trapiste beer. While he was drinking this delicious warm beer‚ he noticed that Dutch is very similar to English spoken backwards. He stayed a long time in the
Premium
One Banana Leaf Bundles and Skirts: A Pacific Penelope’s Web? Margaret Jolly In her review of the significance of cloth in Pacific polities‚ Annette Weiner has evoked the persona of Penelope‚ “weaving by day‚ and unweaving the same fabric by night‚ in order to halt time” (1986‚ 108).[1] This image of a Pacific Penelope halting time was inspired by Weiner’s reanalysis of the Trobriand islands. In her monograph (1976)‚ in several subsequent papers (1980‚ 1982a‚ 1983a‚ 1986) and in her shorter text
Premium
2010 [Type text] Emerging Company Finance FNCE 480 - Final Frank Kurupacheril [TRENDSETTER’S TWO ROADS] Trendsetter‚ Inc – a warehouse and distribution solution software company for clothing retailers is faced with the usual dilemma. They are running out of seed money that the founders contributed. Now they have received two term sheets from prospective VC’s. The ball is in the founders’ court who have to choose one after weighing pros and the cons. Contents Introduction .
Premium Stock Stock market Venture capital
Banc One Case Analysis Case Summary Banc One has a problem with the alignment of two of its important strategies: (1) rapidly acquiring profitable banks and (2) sustaining high returns while mitigating interest rate risk. Banc One has been very successful in acquiring banks‚ and much of this is done through the sale/transfer of Banc One’s stock. This strategy relies heavily on Banc One’s ability to maintain a high stock price. The second
Premium Balance sheet Derivative Asset
1. How would you evaluate the capital budgeting method used historically by AES? What’s good and bad about it? Historically‚ the AES capital budgeting method primarily used the following assumptions: • All nonrecourse debt was regarded as good • Dividend cash flow were considered equally risky • Project was evaluated by the equity discount rate for the dividends from the project • A 12% discount rate was applied to all projects. The historical method is quite simplistic
Premium Finance Investment Balance sheet
Executive summary The Ford Ka cannot be marketed to a specific demographic segment‚ as defined by traditional variables such as income‚ age‚ or marital status. Willingness to purchase the Ka was for the most part not dependent on membership in these traditional segments. Alternatively‚ we propose Ford develop a campaign toward a certain segment defined by attitudinal and psychographic variables. We plan to target this segment with tailored advertising campaigns addressing their unique worldview‚
Premium Demographics Ford Motor Company Automobile