March 2002 Retailing in the Philippines Contents of this Report *************************** Overview ............................................................................................................................. 2 Philippine Market Size......................................................................................................... 2 Consumer Profile ............................................................................................................. 4 Consumption
Free Shopping mall Retailing
Business Markets versus Consumer Markets B2B marketing is different from consumer goods marketingB2B marketing is different from consumer marketing. B2B marketing is different from consumer marketing. The most important areas of differences are: market structure‚ products‚ buyer behaviour‚ demand‚ distribution channels‚ prices and communication. These differences affect marketing processes in a critical way. Market structure B2B markets are more segmented than consumer markets. That means fewer
Premium Marketing
Econ 252 Spring 2011 Final Exam Econ 252 - Financial Markets Professor Robert Shiller Spring 2011 Professor Robert Shiller Final Exam Instructions: • • • • • • • • The exam consists of a total of twelve pages including this coversheet. There are two parts to this exam. In Part I‚ answer any sixteen of the twenty questions‚ five minutes each. The total for Part I is 80 minutes. In Part II‚ answer all seven questions. The total for Part II is 70 minutes.
Premium Option Futures contract Call option
Certificate IV in Marketing - Profile the Market Assessment activity I 1.1 Assume that you have been asked to identify new marketing opportunities for your organization or an organization you have researched. Create a profile of the organisation using the table… Start by considering your organisation’s current performance What is the organisation’s core business? - IT in Hospitality – Hotel Software & Restaurant Management Systems. What are its core products/ services? -POS – Point
Premium Marketing
6 Market Segmentation and Positioning Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Learning outcomes After reading this chapter‚ you will be able to: ✔ Describe the principles of market segmentation and the STP process. ✔ Explain the characteristics and differences between market segmentation and product differentiation. ✔ Explain how market segmentation can be undertaken in both consumer and business-to-business
Premium Marketing
Market Audit and Competitive Market Analysis Executive summary The lack of access to mosquito nets and coils and to sanitation systems are central public health concerns‚ globally and in Rwanda. No single intervention has greater overall impact upon national development and public health than does the provision of mosquito nets and coils. Inadequate mosquito nets and coils contribute to 70 percent of diseases in Rwanda. In 2000‚ 40% of outpatient visits to health facilities were for malaria and
Premium Malaria Rwanda
AUTOZONE Q#1. How has AutoZone’s stock price performed over the previous five years? What other financial measures can you cite that are consistent with the stock price performance? AutoZone’s shareholders had enjoyed strong price appreciation since 1997‚ with an average annual return of 11.5%. Over the previous five years‚ AutoZone’s stock price has increased dramatically. On February 1. 2012 the stock price was $348 compared to the $125 on February 1. 2007. The strong price appreciation
Premium Stock market
1 Revision Notes – Competitive Markets and How They Work What is a ‘Competitive Market’? • In the previous chapter‚ the market economy was one of the three main types of economic system • The market economy tries to resolve the economic problem via demand and supply‚ through the price mechanism • But how do markets work? And how does it allocate scarce resources in relation to our infinite wants • There are many examples of markets‚ but each has the same basic characteristics:
Premium Supply and demand
Industrial Market Vs Consumer Market Market Structure Understanding Industrial markets Industrial Market Geographically conc. Fewer buyers (relatively) Big buyers ( small number of large buyers) Consumer Markets Geographically dispersed Mass markets Free Market (large number of buyers) 1 Industrial Market Vs Consumer Market Market Structure - Example Understanding Industrial markets Industrial Market ( Rutile for Paints) Major ten cities. Fewer buyers (example 500) Oligopolistic buyers with
Premium Marketing Market economy Procurement
Chapter 4Winning Markets: Market-Oriented Strategic Planning Kotler on Marketing It is more important to do what is strategically right than what is immediately profitable. Chapter Objectives In this chapter‚ we examine the following questions: How strategic planning is carried out at the corporate and division levels? How is planning carried out at the business unit level? What are the major steps in the marketing process? How is planning carried out at the product level? What does a
Premium Marketing Strategic management