Five Forces of the global Pharmaceutical industry THE CANCER MARKET Cancer is a disease which has a high disease burden throughout the world and whose treatment is notoriously difficult. The market for anti-cancer drugs can be described as being in the “growth phase” of the industry cycle. Threat of entry - MEDIUM Based on previous traditional “synthetic drug development model” for cancer‚ threat of entry has been low based on high fixed costs required for the arduous processes of drug discovery
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Porter’s 5 Forces Low Threat of Entry Ryanair benefiting from large economies of scale and have massively reduced long run average costs. They have struck deals with Boeing and Airbus for reduced prices (1/3rd of listed price) on 737 aircraft in bulk buying therefore new entrants to the market will not get these reduced prices as they do not hold a similar relationship and they will not be able to order in bulk. Ryanair have struck deals with many local airports over flight paths and
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American Entertainment Industry – Porter’s Five Forces In order to fully understand the buyer power involved in thee American entertainment industry‚ a macro environmental perception has to be incorporated to understand its three primary levels that affect one another. But to try and understand how American entertainment industry relates to Oprah‚ we will focus primarily on viewers of visual media rather than music and other forms of entertainment. 1. Bargaining Power of Buyers Viewers of
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The Five Competitive Forces That Shape Strategy Competition for industry profits goes beyond the direct competitors in the business. It included four other competitive forces as well: • Customers • Suppliers • Potential entrants • Substitute products This extended rivalry that results from all five forces defines an industry’s structure and shapes the nature of competitive interaction within the industry. Industry structure drives profitability‚ not products or services‚ or mature or
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DISTRIBUTION AND SALE OF BOTTLED WATER Bottled water was distributed to the large grocers and clubs directly by the producers whereas they use third parties like bear and wine distributors to make sales and deliveries to stores‚ restaurants & delis Coca-Cola and PepsiCo enjoyed the advantage of their vast distribution channels. It was easy for them to distribute Dasani and Aquafina with their deliveries of other beverage. They also negotiated contracts with sports stadium‚ universities‚ school
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characterized by strong competition‚ cyclical developments and relatively stable market structures. This is hardly the case in today’s dynamic markets. The rise of the Internet and of various e-business applications has strongly influenced nearly all industries. The model simply provides a shapshot of an industry‚ rather than a more dynamic picture which says something about the future‚ and can be more readily translated to strategy. Porter also does not consider the non-market forces. It assumes that
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ANALYZING THE STATE OF COMPETITION IN INDIAN TWO WHEELER INDUSTRY Submitted to: Competition Commission of India‚ New Delhi Submitted By: Anuj Kumar Kanojia M.A. Economics‚ 1st year Delhi School of Economics June 2011 (Report submitted on July 8‚ 2011) 1 DISCLAIMER This project report has been prepared by the author as an intern under the Internship Programme of the Competition Commission of India for a period of one month from June 9‚ 2011 to June 8; 2011.This report is
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The clothing industry started from the brief history of England in the late 17th century. Before the industrial revolution‚ fast fashion had not yet emerged. Everyone can tailor clothes that suit them‚ but some accessories can take weeks or months to complete. Tailor clothing takes a long time and the price is more expensive‚ so many people do not do it. However‚ with the British industrial revolution‚ the launch of ready-made garments became possible. The industrial revolution introduced new textile
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fashion industry. It seems likely that the economic depression has so strongly been inflicted upon the clothing industry. This outcome was quite inevitable‚ with everything around going down the falls. The Italian industry has been the strongest among all others and even that failed in the eye of the global recession. It has asked for the government’s assistance which will help the industry to pull through these dire circumstances. It seems the fashion designers have been changing the clothing trends
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The European Airline industry has gone through a lot in the past century since the establishment of the first public airline after the World War I. Until a few decades ago most of these airlines were national and at least partially state owned‚ and most of the European countries had at least one‚ with direct government control. Significant change in this only came in the 1990’s with the appearance of the low cost airlines. While the business model existed for some time (first such in 1973 US)‚ the
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