Project Title:- A study on measuring brand equity of Nokia‚ Cadbury and SBI. Brand equity:- Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name Keller‚ Kevin Lane (2003). It is also the intangible‚ but real‚ value of words‚ graphics or symbols that are associated with the products or services offered by a business. In other words it is the value - both tangible
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dimension and then shows where each country (or region) stands in relation to these scales - expressed a a value between 0 and 1. The scores for the three dimensions are the averaged in an overall index. Overall averages conceal much. The best solution would be to create separate HDIs for the most significant groups: by genger‚ for example‚ or by income group‚ geographial region‚ race or ethnic group. Separate HDIs would reveal a more detailed profile of human deprivation in each country
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Hayley Wicks ACCT 540 Week 5 Course Project‚ Case 1: Applying the Authoritative Sources This week‚ I will discuss my findings from the authoritative sources that relate to the case and then apply those concepts and explain how they relate to the case directly. Since the Controller of Thomas Foods is inexperienced with regards to accounting for hedging strategies‚ I have been asked to provide examples of different hedging strategies and explain how each example is implemented as well as how it is
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REVIEW OF LITERATURE This chapter attempts to review different literatures on customer satisfaction with reference to hotel industry and presents various studies made regarding the issues related with hotel industry and customer satisfaction. Customer – Definitions Paul S. Goldner (2006) 1 defines‚ “…a customer is any organization or individual with which you have done business over the past twelve months”. Grigoroudis‚ E and Siskos‚ Y (2009) 2 provide definition for ‘customer’ upon two approaches:
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Performance Appraisal Performance Monica F. White BUS: 303 Human Resource Management Theresa Thurman March 11‚ 2013 Sam‚ so I hear you are up for the promotion posted. Yes‚ I have did some research on the new position. I have been with the company longer than other employee. I feel my chances are great. To know your job description‚ follow them and adhere to the company policies to the fullest are all great things to have on your side. I have all of the above on my side. The
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Linear Measurements Purpose How thick is one of the hairs on your head? Could it be measured accurately with a standard inch scale? If the smallest increment on an inch scale is 1/16 inch‚ then 20 average size human hairs could fit within the space of a 1/16 inch gap. The required degree of accuracy needed is dependent on the application. If you were to build a home‚ a standard inch scale is perfect for laying out walls and locating window openings.A dial caliper is a precision measurement tool
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Introduction: BP has been operating in Russia since the early 1990s. In 1997‚ it purchased a 10 per cent stake in Sidanco‚ the Russia’s 4th largest oil company. The stake was subsequently increased to 25 per cent plus one share in 2002. In 2003‚ BP merged its interests in Russia with those of TNK to create TNK-BP‚ a hugely successful joint venture employing around 50‚000 people and operating in nearly all of Russia’s major hydrocarbon regions. Since its formation‚ TNK-BP went on to become Russia’s
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Reporting Income for Dot-Coms Priceline.com 1. Under the current system of accounting‚ the company would record revenues of $250 as they are the merchants to the transaction and $200 (80% of transaction value) as their cost of goods sold. 2. Alternatively‚ the company can net off the effect and show $50 (20% of transaction value) as their commission revenue. 3. If I were the CFO‚ I would recommend to opt for the first method of revenue recognition because it would show better
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cost per unit with regard to the change into the piece rate payment system. He sticks to use the lower estimated standard hours per unit instead of the actual hours per unit. His claim that it might be reasonable to reduce people’s pay for poor performance‚ is a terrible idea in a company with such high turnover. If he reduces pay or keeps this system‚ employee turnover will continue to remain high‚ which leads to high training costs‚ and lower efficiency. 3) Freddie’s father should try to
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equivalently‚ 1‚276.76 = 40 × Annuity factor (r ‚ 60) + 1‚000 × PV factor (r ‚ 60) These equations have only one unknown variable‚ the interest rate‚ r . you can use a financial calculator or spreadsheet to confirm that the solution is r = .03‚ or 3% per half year. This is considered the bond ‘s yield to maturity. The financial press reports yields on an annualized basis‚ and annualizes the bond’s semiannual yield using simple interest techniques ‚ resulting in an annual percentage
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