and its current position and activities. The project moves on to the crux of the matter – the marketing plan to be followed by Nike in India. Firstly‚ the objectives behind this plan and the core strategy are stated. Customers to be eventually targeted are described and compared with competitors’ customer targets. After starting the objectives and reasoning behind them‚ the actual marketing programs are described in detail. This includes aspects such as pricing‚ advertising‚ promotion‚ sales‚ channels
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Objectives of COMESA COMESA was established in 1994 to replace the Preferential Trade Area for Eastern and Southern Africa (PTA)‚ which had been in existence since 1981. The PTA was established within the framework of the OAU’s Lagos Plan of Action (LPA) and the Final Act of Lagos (FAL). Both the LPA and the FAL envisaged an evolutionary process in the economic integration of the continent in which regional economic communities would constitute building blocks upon which the creation of an African
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(Project management: Case Studies Harold Kerzner‚ (2006). John Wiley and Sons) Management by objectives This technique allows all parties‚ the project manager‚ the functional manager‚ and the employee‚ to share and to participate in the appraisal. It epitomizes the systems approach since it allows for objectives modification without undue or undeserved penalty to the employee. Finally‚ it uses objective data and downplays subjective data. Advantages emphasis on results rather than on abstract
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hiring/firing‚ performance/motivation and training and development. It is the management of people/staff in order for them to make contributions to the objectives of the organisation. “HRM is the body of management activities and used in this way HRM is really no more than a more modern and supposedly imposing name for what has long been labelled personnel management” (Torrington et al‚ 2009). The best way to describe HRM is to look at what it aims to achieve i.e. its four key objectives: 1) Staffing
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The top reason why people decide to leave their jobs are because of ineffective managers. Managing people can be a complex and intimidating task‚ especially for the inexperienced. Keeping a workforce motivated and engaged requires careful planning‚ and consideration. Being an effective manager is about supporting‚ coaching‚ directing and engaging employees. Effective management is the key to retaining good employees long-term‚ which not only make a business run more smoothly‚ but also cuts costs
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purpose of maintenance is to attempt to maximize the performance of equipment by ensuring that such equipment performs regularly and efficiently‚ by attempting to prevent breakdowns or failures‚ and by minimizing the losses resulting from breakdowns or failures. In fact it is the objective of the maintenance function to maintain or increase the reliability of the operating system as a whole. Many steps can be taken to ensure that such an objective is achieved‚ but only a few of these are normally
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people toward performance of work activities to achieve desired outcomes. A manager is someone who works with and through other people by co-ordinating their work activities to accomplish organisational goals. (Robbins‚ Stagg‚ Coulter‚ 2003‚ p.10) This definition states‚ the fundamental responsibility of a manager‚ is to accomplish the organisations objectives by ’getting things done through people’. There are however several ways of conceiving managerial responsibilities‚ as a ’manager’ can be viewed
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Most of the churches I have been to are small and funded by the public. Most of the small churches cannot afford many security measures‚ such as outside security agency or metal detectors. If they would have implemented these types of security it would portray a negative image with outside people. There are many components to the overall security objectives that deserve attention. In these types of scenarios‚ we often underestimate the security in our churches and schools in order
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The Measure of Success “What do you want to be when you grow up?” is a familiar‚ yet complex‚ question that every child at some time or another has been asked. As a child‚ it is essentially simple to decide what to be; but as that child grows up his or her ideas and passions change. Passion is what drives people to further their education. Everyone has a dream about what their career might look like once they reach adulthood. It is ultimately what we decide to do with our life that determines
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29/04/2013 What Your Performance Management System Needs Most Gallup Business Journal: businessjournal.gallup.com What Your Performance Management System Needs Most Share A company can have a world-class system in place -- but it’s only as effective as the managers who implement it by Megha Oberoi and Paresh Rajgarhia Performance is the true litmus test for survival in the marketplace. High-performing employees contribute superior performance‚ giving the companies they work for a
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