Strategic Solutions (1-4) 8-10 Recommendation of Alternative Strategic Solution 11 Putting it All Together 11-12 Bibliography 13 Exhibits A-F 14-17 OUR HISTORY Since its origin as a small manufacturer of women’s perfume in 1955‚ Flare Fragrances Company‚ Inc. has grown into the #4 competitor within the women’s fragrance market. Loveliest was introduced in 1975 and has been Flare Fragrances namesake since. In 1996‚ Flare Fragrances introduced Awash and has introduced
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Fragrance and Cosmetic Master Programs of the Group ISIPCA for the year 2011/13. What led me to apply for your position is that I have been planning a career in cosmetology industry for several years. In my eyes‚ cosmetic and perfume products are the best combination between art and science. My long time fascination with perfume and cosmetic is reflected in my participation starting when I was a little girl. I can remember myself staring at my mom wearing the make up every morning and spraying herself
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year 1918 the company came into existence under the name Government Soap Factory. Shri.S.G. Shastry a Science student went to UK for higher studies in Oil Technology. After returning to India‚ he conducted several experiments. He evolved with a soap perfume blend using sandalwood oil as the main base to manufacture the toilet soap & thus the famous ‘Mysore Sandal Soap’ took birth in the year 1918. The factory started functioning in its new premises from 1st July 1957. From this year onwards till date
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where people and animals could run free in a big space. The perfume gives the sense of free and also youth. The model is posing on the left side with an innocent facial expression on her face; wearing a red lipstick and a baby pink colored couture dress. The denotation of innocent look is a pure facial expression of little children. Which leads to the connotation. Children like to have fun and be cheerful at all times. The wearer of the perfume will get the aura of youth‚ being energized and bright
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Flower power Introduction Perfumes and scented products are composed of toxic chemicals like acetone‚ toluene‚ ethyl acetate‚ formaldehyde and ethanol that are found on any list of toxic and hazardous chemicals. All these and other chemicals used in the manufacture of personal care products have been shown in animal studies to cause serious health problems and even death. That’s why we decided to create a natural perfume that is safe for the environment. So we thought that we must encourage
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hand‚ in the emerging market‚ like China‚ we wanted to market as a mass volume product. Regarding the container‚ there were different opinions. I suggested a blue glass perfume bottle shaped like an arrow. We also focused on other aspects like price‚ promotion and distribution. Everyone agreed that the price per bottle of perfume should be lower. Also it was agreed that HCC should not continue to sell the fragrance in exclusive outlets. So‚ we proposed to use a wider variety of outlets‚ also including
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online shopping through internet‚ while buying some product on the internet we can see the image of the product. This online shopping is just limited for some products like clothes‚ mobiles etc. But now you can buy those products which have smell like perfumes‚ cakes etc. Anything which you will decide to buy from its smell. Means you will be able to smell the object just sitting in front of your computer by using this digital smell technology. Now you might be thinking that how it will be possible ?
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YouTube Launch Strategy: a snapshot of Gucci Guilty Posted by thebea10 on Thursday‚ October 7‚ 2010 · Leave a Comment Luxury brands have engaged the digital environment by vividly conveying story and style via websites adorned with captivating imagery and rich media. Although cocooned by the exclusivity of brand domains‚ these companies are beginning to incorporate the social web into their communications mix – as you can’t be coveted if there is no one to covet you! Why not go to where the people
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HISTORY: India is a rich land of forest; ivory‚ silk‚ sandal‚ precious gems are magical charms of centuries. The most enchanting perfumes of the world got their exotic spell with a twist of sandal. The world’s richest sandalwood resource is from one isolated stretch of forests land in South India that is Karnataka. the Government Soap Factory during the year 1918. The The origin of sandalwood and its oil in Karnataka‚ which is used in making of Mysore sandal soaps is well known as Fragrant
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a threat to the market as there would be both a restriction and hindrance in consumer spending. Economic factors There has been an increase in perfumes and cosmetics products sold in the UK. When the rate of inflation fell‚ money had greater purchasing power and people had a greater desire to purchase expensive goods‚which ultimately benefits the perfumes and clothing companies. Social factors Social factors consist of demographic population‚ culture religious norms and the practices and trend of
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