SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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LUXURY COLLECTION FOR WOMEN | | |FM NO. |PRICE |INSPIRED BY |DESCRIPTION | |FM 287 |Php 1100.00 |Jasmin Noir – Bvlgari |Tempting aroma of tonka beans‚ Chinese liquorice‚ ambergris‚ almond tree and jasmine. | |FM 290 |Php 1100.00 |Sensuous
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These days‚ in many parts of fast developing Asia‚ what with the endless and mindboggling array of distractions or attractions for our social life‚ asking pals out for a night of bowling and revelry can get you a yawn emotion response in your smart phone :0. But‚ tell them that the real intent is to eventually linger over supper‚ and bond over smoky sticks of chicken stay with little balls of grilled egg yolks sitting atop‚ at Block S in Jakarta‚ paired with rock sugared jasmine tea‚ or perhaps platters
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Perfume: The Story of a Murderer Analysis Do you ever feel like an unloved outcast? Welcome to Jean Baptiste Grenouille’s world. Born in a place where scent encompasses the meaning of life‚ he is the antithesis. Published in 1985‚ Patrick Suskind’s Perfume: The Story of a Murderer‚ proves that nurture is more important than nature by exposing why Grenouille’s life of neglect due to his strange lack of scent juxtaposed with his keen sense of smell creates a need for him to become a murderer
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in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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Types of Perfume The first cosmetic that was developed is called ‘per fumum’ in latin which means ‘penetrating smoke’ the first use of this cosmetic goes up to 4~5 thousand years back. It was used to make them clean their body and smell good by burning woods and extracting liquid form leaves which then was used on their body when they are serving God. They found out that heated animal fat and fragrant oil created very strong scent. These perfumes are categorized in to four different perfumes which
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Imperialism in the late 19th and early 20th centuries Pre Imperialism: Alaska purchase and sig Reason: remove Russian threat from N America‚ get raw materials Purchase: Sec of State Will Seward finalized with $7.2mil “Seward’s folly/ice box” Sig: Russian threat removed from N America Imperialistic Concepts (large/strong takes small/weak) Reasons for Imperialism: $ (economy)‚ naval bases‚ colonies b/c of overpopulation‚ humanitarian reasons “Influence of Sea Power upon History 1660-1783”
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Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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QUESTIONNAIRE ANALYSIS We created a questionnaire for our target audience (males and females aged 16-25) in order to get some information about what they would like in his/hers perfume/aftershave. CLOSED QUESTIONS 1. 2. 3. 4. 5. 6. OPEN QUESTIONS 7. Would you like the image to be indoors or outdoors? Why? Over
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market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented to target these specific
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