oppinions. According to study’s Richard Petty and John Cacioppo‚ people are persuaded by two general path: central route and peripheral route _The"Central route" occurs when motivation and ability to scrutinize issue_relevant arguments are relatively high. _The "peripheral route" occurs automatically‚followed by changing attitude without argument scrutiny. _In " peripheral route"‚ listeners is persuaded by impressive skills of the speaker rather than by the arguments. It is less likely to bring
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Korgaonkar‚ P Li‚ H. & Bukovac‚ J. L. (1999). Cognitive impact of banner ad characteristics: An experimental study. Journalism and Mass Communication Quarterly‚ 76(2)‚ 341-353. Pacheco‚ E Petty‚ R. E.‚ Cacioppo‚ J. T. & Schumann‚ D. (1983). Central and peripheral routes to advertising processing: The moderating role of involvement. Journal of Consumer Research‚ 10‚135-146. Petty‚ R Petty‚ R. E.‚ & Cacioppo‚ J. T. (1996). Attitudes and persuasion: Classic and contemporary approaches. Boulder‚ Colo: Westview
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successfully in a race immediately the pistol shoots (Oleksy‚ 2010). A1 a) The structures and the afferent division of the peripheral nervous system that are involved in the activity of running are: skeletal muscles (Diagram 1)‚ sensory or afferent neurons‚ the Dendrites‚ the auditory nerve; the ear (4) the eyes and other sense organs found on the skin. The peripheral nervous systems (PNS) are made up of the nerves and ganglia found outside the brain and the spinal cord. Its main function
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------------------------------------------------- [edit]Background and nomenclature Computer systems generally consist of three main parts‚ the central processing unit (CPU) to process data‚ main memory to hold the data to be processed‚ and a variety of peripherals to communicate that data with the outside world. An early computer might use a hand-wired CPU of vacuum tubes‚ a magnetic drum for main memory‚ and a punch tape and printer for reading and writing data. In a modern system we might find a multi-core
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organs. Your nervous system is composed of the central nervous system‚ the cranial nerves‚ and the peripheral nerves. The brain and spinal cord together form the central nervous system. The cranial nerves connect the brain to the head. The four groups of nerves that branch from the cervical‚ thoracic‚ lumbar‚ and sacral regions of the spinal cord are called the peripheral nerves. The peripheral nervous system consists of sensory neurons running from stimulus receptors that inform the Central Nervous
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ability the of transplanted marrow to engraft and become capable of producing healthy blood cells. 1‚ Other possibility for stem cell transplantation‚ could be peripheral blood (allogeneic transplants)‚ or cord blood. Patient’s own stem cells can be used in what are called autologous transplant. In comparison between allogeneic peripheral blood stem cell transplantation (PBSCT) to bone marrow transplantation (BMT)‚ PBSCT shows faster engraftment‚ more GVHD‚ a decrease in relapse and improved disease-free
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replicated from the 1983 study‚ attitude toward the product will not differ. One significant effect does emerge however. Among perceptions of people in the ad‚ an association exists with brand attitude‚ construed as similar to “endorser” observations or “peripheral cue” in the original study. 1 The Elaboration Likelihood Model (ELM) was developed in 1981 by Petty and Cacioppo to explain the conflicting theories in persuasive communications by suggesting a number of ways in which source‚ message and
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increased diameter of blood vessels and increased volume allows for less of the blood to come in contact with the walls of the vessels. So a larger volume of blood is allowed to pass through a vessel without obstruction‚ characterizing a decrease in peripheral resistance. This increased blood flow is explained by an immediate increase in heart rate‚ which is what allows for more blood to pass through the vessels. The decreased blood pressure‚ caused by an increased vessel diameter‚ is detected by baroreceptors
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When arteries narrow‚ peripheral resistance rises. When they widen‚ peripheral resistance drops. More cardiac output and greater peripheral resistance result in higher blood pressure. During vigorous exercise‚ your systolic blood pressure rises because your heart must work harder to pump more blood with each contraction to keep your
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reflective skills grow and develop as new situations arise and the context of practice changes. DESCRIPTION It is a Sunday morning; I was on duty as an on call manager for the day. I have been called by a junior nurse from maternity ward to set a peripheral line for her patient under her care. As a junior nurse she is not confident to set a line by looking at patient condition that is very weak. Without delaying‚ I went to visit that particular patient to help my nurse. This patient is a 40 years
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