Marketing in Real Estate Tying-up Loose Ends of Traditional Marketing with Relationship Marketing “Marketing is not a function; it is a way of doing business . . . marketing has to be all pervasive‚ part of everyone’s job description‚ from the receptionist to the board of directors.” - Regis McKenna‚ Marketing Consultant‚ Silicon Valley Perhaps the oldest business in the history of mankind is real estate. A man’s wealth was measured in terms of number of cattle and amount of land he owned. Then we
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FINANCING Learning Objectives: 1. Sources of Financing 2. Types of loans 3. Loan Terms 4. Underwriting 5. Traditional Third Party Financing 6. Non-Traditional Third Party Financing 7. Application to a residential real estate investment OUTLINE 1. Sources of Financing a. Primary and Secondary Markets i. The Primary Market: This is where the loan is originated. When you are ready to buy your house‚ you either contact a lender (at a bank or credit union) or a mortgage broker to
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inIntroduction Real estate that generates income or is otherwise intended for investment purposes rather than as a primary residence. It is common for investors to own multiple pieces of real estate‚ one of which serves as a primary residence‚ while the others are used to generate rental income and profits through price appreciation. Common examples of investment properties are apartment buildings and rental houses. Those who invest in real estate also expect to generate capital gains as property values
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Case Problem1: Bock investment Services The goal of Bock Investment Services (BJS) is to be the leading money market advisory service in South Carolina. To provide better service for their present clients and to attract new clients‚ BIS developed a weekly newsletter. BIS is considering adding a new feature to the newsletter that will report the results of a weekly telephone survey of fund managers. To investigate the feasibility of offering this service‚ and to determine what type of information
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13/01/28 Indian Online Real Estate Market — Property Portal Watch Indian Online Real Estate Market by Property Portal Watch on 7 July‚ 2011 in Features [1]‚ Overviews [2] Getting a clear picture of the Indian online real estate market is not straightforward‚ as as least four of the country’s property portals claim market leadership. If one conclusion can be drawn about India‚ which had a population of 1.21 billion in early 2011‚ it is that this is a particularly competitive market with
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if you want to sell your property you must not trying to convince anyone who is trying to buy a home that this home is this and that this home is that‚ no‚ you must understand that when someone try to buy a house he/she is taking the final step. Before this they took many decisions‚ and your job from here is only to understand exactly when they need and trying to help them to take a decision in the shortest time possible. When you are dealing with a private sale real estate you must first convince
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REAL ESTATE EVALUATION Concepts and definitions 1.Real estate market Real estate market plays a determinative role in every country’s economy since it is the most important asset in every citizen’s portfolio. Although real estate represents only a small percentage of G.D.P.‚ it supports the economy and significantly affects macroeconomic indexes such us consumption and investment. 1.1Characteristics of the real estate market Real estate is considered to be a very heterogeneous product with
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Chapter 04 Consolidation of Wholly Owned Subsidiaries Multiple Choice Questions On July 1‚ 2009‚ Link Corporation paid $340‚000 for all of Tinsel Company’s outstanding common stock. On that date‚ the costs and fair values of Tinsel’s recorded assets and liabilities were as follows: 1. Based on the preceding information‚ the differential reflected in a consolidation workpaper to prepare a consolidated balance sheet immediately after the business combination is: A. $0. B. $25‚000. C. $70
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Bangalore Real Estate Scenario Bangalore City also known as “Bengaluru” has seen an unprecedented growth in the last few years. Considered the IT/ITES capital of India due to its position as the country’s leading exporter of IT/ITES products and services‚ Bangalore is widely referred to as the “silicon valley of India”. It is thus the most favored destination for IT and ITES companies which in turn are the highest contributors to the ever-growing Bangalore Real Estate market. Capital of the southern
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Why Property Outshines the Rest Property’s phenomenal leveraging power When I tell people that property is not just as good as other investments‚ not just a little better‚ and not even just a lot better‚ but tens or even hundreds of times better than other investments‚ most people do not believe it.” Realty Reality Check So let me show you why property is so much better. Imagine you have a lump sum of money to invest. The amount doesn’t matter‚ as the same principles apply whether you have
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