Perpetual Mercy Hospital Case Situation Analysis The hospital industry has seen a dramatic change since the 1960s. Millions of dollars were poured into the industry causing a huge boom in independent hospitals and respectively a large boom in insurance coverage. Eventually the government had to step back in and reassess their role in health care. Here is what you need to know about the industry. Types of Health Care Programs: - HMOs are Health Maintenance Organizations that provide health care for
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Case of Perpetual Mercy Hospital Problem The broad focus of this case is one of strategy planning. Perpetual Mercy Hospital has to determine the best course of action to help the Downtown Health Clinic achieve its stated objectives of expanding the hospital’s referral base‚ increasing referrals of privately insured patients‚ establishing a liaison with the business community‚ and becoming self-supporting within three years of its opening. This last objective is jeopardized by the possibility
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Perpetual mercy hospital | Case Analysis | Davenport University | | Prameela Dibba | 11/16/2010 | | Problem Identification With the creation of Downtown Health Clinic‚ Perpetual Mercy Hospital believed a bigger base for referrals and expansion would be on the horizon. The DHC was supposed to be a great project which would help Perpetual Mercy Hospital with its patient base. It would increase the amount of referrals‚ the amount of patients; opening up many more business opportunities
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Date: April 20‚ 2012 Assignment: Downtown Health Care Clinic Perpetual Mercy Hospital Perpetual Mercy is a successful‚ nonprofit hospital located in the southern periphery of a major western city. It is extremely financially stable‚ debt free and holds the highest occupancy rate in amongst all hospitals located in its metro location. Perpetual Mercy has become extremely dependent on older‚ inner city occupants that are covered by Medicaid. More business is becoming minor‚ short stayed visits
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Perpetual Mercy Hospital Case Analysis April 2‚ 2013 Marketing Management and Strategy Section 002 Case Brief Receipt #: 317113731 MEMO: To: From: Date: April 2‚ 2013 Subject: Perpetual Mercy Hospital Case Analysis Problem/Issue: In April of 2000‚ the Downtown Health Clinic (DHC)‚ which is run and overseen by Perpetual Mercy Hospital (PHC)‚ found out some troubling news and was very concerned about it. Perpetual Mercy Hospital was concerned about the possibility of a establishing
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PERPETUAL MERCY HOSPITAL – CASE STUDY DAVENPORT UNIVERSITY MARKETING STRATEGIES 610 PROFESSOR PHILLIPS SEPTEMBER 20‚ 2010 Perpetual Mercy Hospital (PMH) a 600 bed‚ independent‚ not-for-profit‚ general hospital is one of six general hospitals located in a major western city. Financially stronger than most metropolitan-based hospitals in the United States‚ it is debt-free and has the highest overall occupancy rate among the city’s of six general hospitals (Rodger and Peterson‚ 2010‚ p
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Problem Statement The Downtown Health Clinic (DHC)‚ opened in 1999 and overseen by Perpetual Mercy Hospital‚ is concerned about the possibility of a similar clinic opening five blocks away from their facility. The main concerns are that the new clinic may attract DHC’s current patients and that a similar clinic in such proximity could hinder financial and profitability progress. The situation and four possible alternatives were analyzed in order to arrive at a recommendation of how DHC can compete
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Hospitals are places of illness‚ suffering‚ and disease. They can also be places of compassion‚ loving‚ caring‚ and healing. A patient can go to different hospitals and they will receive the same treatment‚ but at some hospitals‚ patients feel better emotionally and physically after a stay‚ while some they feel worse emotionally and physically. This also holds true for different units at the same hospital. This is due to several factors‚ the main one being that some hospitals focus on mainly treating
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an unbiased attitude and show professional objectivity at the highest level based on Code of Ethics and the Standards. Conversely‚ Jack had confrontations with the controller because of clashing personalities one year ago. Before his visit to Mercy Hospital‚ Jack already believed that there is the adversarial relationship between them‚ which indicated that he already had biased attitude. Secondly‚ Jack thought the procedures would be simple and routine at first‚ which is another violation. Engagement
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$ 13‚310 after the third year of operations. Refer to analysis details on pages 5‚ 6 and 7. SWOT Strength: • Location: DHC is located close to its customers. • DHC is financially well supported by its owner PCH which is one of the biggest hospitals of the country. Weakness: • Offers limited services and working hours. • Does not have enough operation capacity at lunch time. • It is not well known in the community due to lack of promotion. • The customers may not be as satisfied‚ as they
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