Case of Perpetual Mercy Hospital Problem The broad focus of this case is one of strategy planning. Perpetual Mercy Hospital has to determine the best course of action to help the Downtown Health Clinic achieve its stated objectives of expanding the hospital’s referral base‚ increasing referrals of privately insured patients‚ establishing a liaison with the business community‚ and becoming self-supporting within three years of its opening. This last objective is jeopardized by the possibility
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Perpetual Mercy Hospital Case Situation Analysis The hospital industry has seen a dramatic change since the 1960s. Millions of dollars were poured into the industry causing a huge boom in independent hospitals and respectively a large boom in insurance coverage. Eventually the government had to step back in and reassess their role in health care. Here is what you need to know about the industry. Types of Health Care Programs: - HMOs are Health Maintenance Organizations that provide health care for
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Perpetual Mercy Hospital Case Analysis April 2‚ 2013 Marketing Management and Strategy Section 002 Case Brief Receipt #: 317113731 MEMO: To: From: Date: April 2‚ 2013 Subject: Perpetual Mercy Hospital Case Analysis Problem/Issue: In April of 2000‚ the Downtown Health Clinic (DHC)‚ which is run and overseen by Perpetual Mercy Hospital (PHC)‚ found out some troubling news and was very concerned about it. Perpetual Mercy Hospital was concerned about the possibility of a establishing
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Perpetual mercy hospital | Case Analysis | Davenport University | | Prameela Dibba | 11/16/2010 | | Problem Identification With the creation of Downtown Health Clinic‚ Perpetual Mercy Hospital believed a bigger base for referrals and expansion would be on the horizon. The DHC was supposed to be a great project which would help Perpetual Mercy Hospital with its patient base. It would increase the amount of referrals‚ the amount of patients; opening up many more business opportunities
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PERPETUAL MERCY HOSPITAL – CASE STUDY DAVENPORT UNIVERSITY MARKETING STRATEGIES 610 PROFESSOR PHILLIPS SEPTEMBER 20‚ 2010 Perpetual Mercy Hospital (PMH) a 600 bed‚ independent‚ not-for-profit‚ general hospital is one of six general hospitals located in a major western city. Financially stronger than most metropolitan-based hospitals in the United States‚ it is debt-free and has the highest overall occupancy rate among the city’s of six general hospitals (Rodger and Peterson‚ 2010‚ p
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overseen by Perpetual Mercy Hospital‚ is concerned about the possibility of a similar clinic opening five blocks away from their facility. The main concerns are that the new clinic may attract DHC’s current patients and that a similar clinic in such proximity could hinder financial and profitability progress. The situation and four possible alternatives were analyzed in order to arrive at a recommendation of how DHC can compete for their patients and continue to grow. Situation Analysis Federal
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an unbiased attitude and show professional objectivity at the highest level based on Code of Ethics and the Standards. Conversely‚ Jack had confrontations with the controller because of clashing personalities one year ago. Before his visit to Mercy Hospital‚ Jack already believed that there is the adversarial relationship between them‚ which indicated that he already had biased attitude. Secondly‚ Jack thought the procedures would be simple and routine at first‚ which is another violation. Engagement
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Hospitals are places of illness‚ suffering‚ and disease. They can also be places of compassion‚ loving‚ caring‚ and healing. A patient can go to different hospitals and they will receive the same treatment‚ but at some hospitals‚ patients feel better emotionally and physically after a stay‚ while some they feel worse emotionally and physically. This also holds true for different units at the same hospital. This is due to several factors‚ the main one being that some hospitals focus on mainly treating
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Based on the information provided at the DHC Case‚ like the local work population trend and workers survey‚ the DHC project cannot become self supporting at the term of three years; the losses forecasted after the third year are $ 105‚828. Refer to analysis on pages 3 and 4. To revert these forecasted results an Offensive Strategy Market Plan must be outlined‚ and the principal proposed actions to develop are: • Creating awareness and improving image in the community to increase and retain the number
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MERCY ASCOT HOSPITAL Mercy Ascot’s is one among the biggest independent surgical expertness in New Zealand. It consist of 22 operation theatres‚ a coronary and an intensive care unit. In Auckland we are functioning 3 main sites - in Epsom‚ in Remuera and in Takapuna. Each day above 600 devoted employees of my organisation are catering incomparable concern to our causalities. We aimed on individualised care to our patients. The success of our organisation lies in the hand of our staffs’ dedication
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