Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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Machinated Parasites Could the Martians of H.G. Wells’ science fiction classic The War of the Worlds be his projection of humanity evolved? Connections between the physical and emotional nature of the aliens clearly link Martian technology with their soulless ways. Instead of bringing boundless prosperity and happiness‚ the extreme technological progress of the Martians coupled with thousands of years of evolution has transformed their bodies and destroyed every last vestige of compassion and the
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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Water pollution Water pollution is the contamination of water bodies . Mostly water pollution occurs in lakes‚ rivers‚ oceans‚ aquifers and groundwater. Water pollution occurs when pollutants are directly or indirectly discharged into water bodies without adequate treatmentto remove harmful compounds. Type of water pollutions There are many types of water pollution because water comes from many sources. Here are a few types of water pollution: 1. Nutrients Pollution Some wastewater‚ fertilizers
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without cluttering up your paragraphs with quotations. These techniques help you take greater control of your essay. Consider using either tool when an idea from one of your sources is important to your essay but the wording is not. Space limitations may guide you in your choice. But above all‚ think about how much of the detail from your source is relevant to your argument. If your reader needs to know only the bare bones‚ then summarize. Though paraphrase and summary are often preferable to quotation
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strong brand offers many advantages for marketers including: Brands provide multiple sensory stimuli to enhance customer recognition. For example‚ a brand can be visually recognizable from its packaging‚ logo‚ shape‚ etc. It can also be recognizable via sound‚ such as hearing the name on a radio advertisement or talking with someone who mentions the product. Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal. Cultivating brand loyalty
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Abstract: This thesis examines Deepa Mehta’s trilogy—Water‚ Earth‚ Fire—and the trilogy’s exploration and contestation of colonial‚ anti-colonial nationalist‚ and religious ideologies as intersecting with patriarchal norms to enact symbolic and actual violence on the bodies of women. I argue that Mehta’s trilogy foregrounds the ways in which patriarchal nationalism legitimizes violence against women’s bodies and sexualities through different social and cultural practices and discourses which are
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Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your
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Methods of Brand Valuation The various methods of brand valuation can be placed into four categories: (1) cost-based approaches; (2) market-based approaches; (3) income-based approaches; and (4) formulary approaches incorporating future benefits or comparative advantages. Cost-based Approaches This method considers the costs involved in creating the brand through the stages of research and development of the product concept‚ market testing‚ continued promotion during commercialization
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EXECUTIVE SUMMARY: This project is about VITAMIN WATER. It covers the core concepts that are involved in the production‚ development and implementation of this product. Taking an initiative and launching a new product for the local market‚ this concept involves giving a new era to the mineral water. This report guides about the product attributes‚ boosting its phases to penetrate through target market identification and segmentation‚ planning for market positioning‚ effective pricing strategy‚ how
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