The Power of Affect: Predicting Intention JON D. MORRIS This robust structural modeling study‚ with over 23‚000 responses to 240 advertising The University of Florida messages‚ found that affect when measured by a visual measure of emotional jonmorris@adsam.com response dominates over cognition for predicting conative attitude and action. CHONGMOO WOO The University of Florida chongmoo@ufl.edu FOR DECADES marketing and advertising profes- require cognitive processing
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Today we will be discussing a painting called “The Boating Party.” To start off let’s first meet the artist. Mary Cassatt was born on May 22‚ 1844 in Allegheeny City‚ Pennsylvania. She was the fourth of five children born to Katherine Kelso Johnston and Robert Simpson Cassat who was a stockbroker and land speculator. During Mary’s childhood‚ her family moved to Lancaster‚ Pennsylvania‚ and then to the Philadelphia area. Her family viewed travel as an important part of her education. During the
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Applied Semiotics Fridas’ paintings analysis September 20th 2007 Identify two paintings of your interest then specify: (The whole assignment is in essay type format). 1. Author: Frida Kahlo. 2. Title of the painting: "La columna rota" and "Las dos Fridas" 3. Date: 1944 and 1939 4. Format: Rectangle and square. My first impressions of these two paintings were kind of painful because sadness and pain are shown in both of them. But at the same time they show the strength that Frida
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In this painting “Nighthawks”‚ by Edward Hopper‚ there is 4 people‚ 3 men and a woman. It looks like there is one man alone and a couple. What this painting literally depicts for me is a lonely man and a couple stop by late at night for maybe a cup of tea‚ or some sort or beverage‚ maybe even to clear their minds a little or something troubling has happened. The couple does not seem to be married but more in an affair. The man by himself seems to be troubled and came to clear his mind. The town is
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prehistoric art. This prehistoric art‚ like the cave paintings in Lascaux and Chauvert‚ is some of the oldest discovered works of art. They might show that even hunter-gathers had creativity and a need to create beauty. They might show the moment humans set themselves apart from other animals. Regardless‚ these first pieces are crucial to understanding how art evolved. Paleontologists and art historians seem to think these cave paintings were used for shamanic or ritualistic purposes. It’s noted
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Matisse Summaries: Five Paragraphs Paragraph 1 Matisse was an artist that received a contract to paint several large paintings for a Russian industrialist’s mansion. The paintings are done in oil and in full scale. However‚ Matisse considered the painting only a rough draft. Paragraph 2 In Matisse’s painting‚ Dance I‚ the bodies are outlined and there is very little detail. The painting looks thrown together and free. The bodies do not seem to be under any forces‚ psychologically or physically. Each
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Dennis Frame December 2nd‚ 2013 Influenced by an Individual At one point in everyone’s life you come across a person who has either influenced or impacted your life. Whether it was for a short or long period of time it’s happened to everyone. I’ve been shaped into the man I am today hanks to the help of my grandparents and even though my mother was not really around she has changed my life and influenced me into becoming the person I am today. I look back to when I was
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Introduction: The Battle of Thermopylae‚ a critical event in the Greco-Persian Wars of 480 BCE‚ is etched into the annals of ancient history as a symbolic confrontation between the Greek city-states and the Persian Empire. This monumental clash unfolded at the narrow pass of Thermopylae‚ highlighting the cultural and military disparities between the disciplined Greeks‚ led by the Spartans‚ and the vast Persian forces under King Xerxes I. As we delve into the historical significance of this battle
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The drastic use of color has been used to depict the mood of the subject‚ with greens and intense reds contributing In the "Human Condition I‚" surrealism is employed to pit reality against its representation to see how closely they match up. The painting of a seaside landscape is placed before the door that opens up onto the landscape and the two appear to line up perfectly‚ except for the nagging suspicion that the so-called reality against which we measure the painted representation is nothing
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pride‚ Darius was obviously not happy. This lead to the Persian Wars‚ which would eventually lead to the Peloponnesian War. Both of these wars had a major impact on Greece in very different ways. In 499 B.C.E. Persia wanted to expand their empire to the Ionian Greek city states and in return the Ionians revolted against them. After the revolt the Athenians decided to send aid to the Ionian Greeks. These three things were the causes of the Persian Wars. In 492 B.C.E. Darius‚ king of Persia‚ sent a fleet
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