American Journal of Sociological Research 2012‚ 2(5): 90-97 DOI: 10.5923/j.sociology.20120205.01 Rebranding and Organisational Performance- Some Issues of Relevance Anil Kumar Singh‚ Vikas Tripathi‚ Priyender Yadav * Institute of Business M anagement‚ GLA University‚ M athura‚ 281406‚ India Abstract Dispensing with an established brand‚ often the culmination of many years of continuous investment‚ and perfunctorily replacing it with a new brand would seem to contradict a century of marketing
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Personal and Professional Challenges Mojgan Soltani NURS 391 March 18‚ 2013 Sharon Thompson Personal and Professional Challenges Challenge is often viewed as a negative and rejecting word. In reality life would not move forward without unfavorable factors. Life is a series of pleasant and unpleasant elements and events combined together to take us to our desired destination. Obstacles help us to learn and grow in our physical‚ mental‚ emotional‚ and spiritual aspects during our lifespan
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form): 26th February‚ 2001 JAMES R. GREGORY is founder and CEO of Corporate Branding‚ a global strategy and communications firm that specialises in helping companies measure‚ understand‚ craft‚ express and leverage their corporate brands. He has authored two books on the subject of corporate branding‚ ‘Marketing Corporate Image’ and ‘Leveraging the Corporate Brand’‚ and is currently working on a third‚ ‘Branding Across Borders’. Abstract Corporations and other organisations have come to
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research interest lies in the area of tourism marketing‚ especially destination branding. FRANK GO is Professor of Tourism at the Erasmus University at Rotterdam (the Netherlands). His research interests include information and communication technology and tourism‚ networks‚ community‚ globalisation and branding. Keywords Abstract brand identity; brand concept; Slovenia; tourism destination branding; perception This paper explores the concept of tourism destination brand identity
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Luxury Society. Retrieved from http://luxurysociety.com/articles/2012/01/luxury-fashion-brands-using-craftsmanship-in-video Fernandez‚ R. (2012‚ December 19). Maintaining exclusivity within luxury branding. Fashiobi. Retrieved from http://fashionbi.com/newspaper/maintaining-exclusivity-within-luxury-branding Gentry‚ J.W.‚ Sanjay‚ P.‚ Shultz C.‚ & Commuri S. (2001) How now Ralph Lauren? The separation of brand and product in a counterfeit culture. Advances in Consumer Research‚ 28‚ 258–265. Hansen‚
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Milk. Moreover‚ two-in-one product: satisfying a basic need plus offering the care of Nivea cream as a symbol. 2. In which categories (branding strategy breadth) does Nivea participate? What might competing in multiple markets do to the Nivea umbrella brand? Nivea branding strategy breadth divides into two parts which are skin care and personal care. Competing introduce a variety of specialized crèmes into the market‚ particularly moisturizing crèmes‚ designed for specific skin care uses
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is what the computer does. Most computers come with basic software that a person can use without having to purchase new one. For instance‚ it may come with Microsoft Office. It also comes with games that a person can enjoy on the computer. Data is personal information that the computer holds on its hard drive and it can be retrieved by the user or users. This information is encrypted and cannot possibly be understood by the person without the software to put the information together to make it understandable
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Personal and Team Effectiveness Introduction: In every organization particularly in the Health and Social Care Industry which involves individual employees and the entire workforce to where they are the company’s backbone of its existence it all rely on the importance of personal and team effectiveness to achieve the organization’s mission statement and service to their customers. In the influence of the management and organisational factors on the effectiveness of the people involved
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Balancing Criminal Justice and Personal Freedoms Balancing Criminal Justice and Personal Freedoms The use of technology has been extremely beneficial to all branches of criminal justice although the loss of privacy and personal freedoms has been somewhat dramatic. As technology has evolved fighting crime has improved. Technology is a part of every day life for everyone. According to Rebecca Blaine‚ the first fully programmable computer was created around 1936. Since that date inventors all
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How Branding as a Marketing Strategy Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands
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