Product management • Product (or service) management includes a wide range of management activities‚ ranging from – the time that there’s a new idea for a product – to eventually providing ongoing support to customers who have purchased the new product. Product strategy Product management and its role in company management Lecture 1 • Every organization conducts product management‚ whether it’s done intentionally or unintentionally. Product related decision proces as content of scientific
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Section (a) I will be analysing an electric toothbrush. The design aspects I will be focusing on are; Function Performance Market Aesthetics Ergonomics Economics Function Primary functions of a toothbrush are- to wash teeth clean better/easier than an ordinary toothbrush. Secondary functions are- Timer so it’s easy to estimate the right time of washing teeth. Battery indication so you know when to charge it before it dies‚ Changeable ends so more people can use the same toothbrush
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2 IBM: An industry example of a transition from product to service base 2.1 Brief history of IBM and story of its downward spiral IBM stands for “International Business Machine” and was incorporated in 1924 focusing on delivering ‘products’ in the form of punch tabulated machine until it became the biggest and most successful business PC and mainframe manufacturer in world circa 1980’s. At this time IBM stock price once shot up until USD43 per unit [1]. However by the end of 80’s‚ the software
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systems of Nigeria‚ with particular focus on the lack of responsive and appropriate supervision in the educational sub-sector. The reform efforts in education have not been yielding appropriate result because many of them are mere political rhetoric without necessary supervision and follow up actions. Nigeria therefore need to re-arrange her priorities and values by providing adequate funding and supervision for a healthy teaching/learning process in educational institutions in Nigeria so as to be
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A SURVEY OF ENGINEERING EDUCATION IN NIGERIA VIZ-A-VIZ TECHNOLOGY DEVELOPMENT AND SELF EMPLOYMENT P.A. Ozor Department of Mechanical Engineering‚ University of Nigeria‚ Nsukka‚ Nigeria. e-mail paul.ozor@unn.edu.ng ABSTRACT Sustainable technology development of any economy is anchored in a sound knowledge-base for her citizens. But successful development of such knowledge-base depends on modern infrastructure‚ rule of law and functional institutions. When a society completes infrastructural
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Etisalat Success Story in Nigeria Etisalat is a prominent telecommunications corporation providing to consumers‚ businesses‚ international telecommunication companies‚ ISPs and mobile operators. Etisalat operates in eighteen countries across Asia‚ the Middle East and Africa‚ a coverage area which reaches more than two billion people. To date‚ the group’s global subscriber base exceeds over 140 million subscribers through mobile and Landline voice and data services ("Etisalat Nigeria"). Through the launch
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Experience in Wealth Creation"‚ WIPO Publication Number 834 (E). 2000. wipo.int * Bettig‚ R * Boldrin‚ Michele and David K. Levine. "Against Intellectual Monopoly"‚ 2008. dkleving.com * Hahn‚ Robert W.‚ Intellectual Property Rights in Frontier Industries: Software and Biotechnology‚ AEI Press‚ March 2005. * Greenhalgh‚ C. & Rogers M.‚ (2010). Innovation‚ Intellectual Property‚ and Economic Growth. New Jersey: Princeton University Press. * Kinsella‚ Stephan. "Against Intellectual Property"
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Law‚ Corporate Objective and Social Responsibility: The Nigerian Situation Background Information Corporate associations largely influence the lives of humans and economies of nations. Confederation of British Industry rightly notes that human ‘...lifestyle is determined by the activities and the style of businesses’. [1] These businesses are in turn largely determined by the activities and styles of companies.[2] Therefore‚ the impacts of businesses and their organisations on
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Product placement‚ or embedded marketing‚[1][2][3][4] is a form of advertisement‚ where branded goods or services are placed in a context usually devoid of ads‚ such as movies‚ the story line of television shows‚ or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. 1982 ET produced by Steven Spielberg featured Reese’s Pieces. In April 2006‚ Broadcasting & Cable reported‚ "Two thirds of advertisers
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Sultan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths Error! Bookmark not defined. Weaknesses Error! Bookmark not defined. Opportunities Error! Bookmark not defined. Threats Error! Bookmark not defined. Market Objectives 8 Product Objective 8 Price Objective Error! Bookmark not defined. Place Objective
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