number: R0141223 Module: Marketing Fundamentals The tablet market: External analysis of the micro-environment The global tablet PC market continues to grow with shipments reaching 53.8 million units in the third quarter of 2014. The rise in shipment from 48.3 million units in the third quarter of 2013 to 53.8 million units in the third quarter of 2014 can be attributed to the growing demand from costumers as the tablet industry offers the costumer a smaller sized device with a better battery life compared
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Industry Analysis: Pharmaceutical Preparations Macro and Micro Analysis Macro & Micro Industry Analysis: Pharmaceuticals subgroup: Pharmaceutical preparations The report analyses the macro and micro-environmental factors of the industrial group called “Manufacture of pharmaceutical preparations” with the standard industrial code of 21200‚ according to the most recent version of the UK Standard Industrial Classification (SIC) of 2007. (Office for National Statistics‚ 2007) Although different
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A Financial Analysis of the Smartphone Industry Maria Thompson Jared Fowler John Froman Michael Collingsworth Emily Barnes Emily Pounders Robert Crittenden The University of North Alabama September 23‚ 2011 A Financial Analysis of the Smartphone Industry The industry of Smartphones is rapidly growing. Through our analysis‚ we have seen companies that have taken advantage of this rapid growth and some that have only experienced moderate growth. Through comparative analysis of financial
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Executive Summary The purpose of this paper is to present an in depth analysis of the luxury retail industry. This report will examine all pertinent aspects of Nordstrom Inc. and the highly competitive retail industry by focusing on the fashion specialty department stores. The U.S. economy has been hit hard due to soaring oil prices‚ the threat of inflation‚ and high unemployment rate‚ resulting in low consumer confidence. Consumers have been hit especially hard and are trading down in consumer
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Hotel Industry/Marriott Analysis Analysis of the Hotel Industry Industry Profile The need for lodging for individuals after traveling a great distance from home has been around since mankind began living inside of dwellings. To serve this need‚ hotels‚ or as they were more commonly referred to‚ inns‚ were created as a means to accommodate these travelers. In fact‚ the first recorded inn in America opened in 1607. Since their introduction they have grown in complexity‚ amenities‚ price‚ and
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Political: Each and every project has both internal politics and external ones. Internal ones like personal interests‚ jealousies and cohesive behaviour project occur in all projects and must be considered and managed by stakeholders. The latter refers to those which the stakeholders do not have under their control. These include all political events like tax policies‚ employment laws‚ trade reforms‚trade restrictions‚ political stability‚ environmental regulations‚ tariffs etc. The factors that
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Dell Computer Corporation Embry Riddle Aeronautical University October 6‚ 2012 Dell Computer Corporation The Dell Computer Corporation was founded in 1984 by Michael Dell from his dorm room at the University of Texas at the age of 19 with $1000. The original name of the company was PC’s Unlimited. The corporation was started with a simple premise as its basic foundation: so that personal computers could be built and sold directly to customers and by doing this‚ Dell could address their specific
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Telecommunications Industry in India Industry Background The telecom sector in India is a booming market now. India is the world’s second largest mobile phone user with a total subscriber base of 894 million as of December 2011‚ and the third largest internet user with a subscriber base of 121 million as of December 2011. The total market values according to experts are $75.88 billion with a y-o-y growth rate of 26% and generate employment for about 10 million people. The services sector generates
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Athletic Footwear Industry Analysis Group #1 TABLE OF CONTENTS SECTION PAGE Table of Contents 2 Industry Analysis 3 Nike Firm Analysis – 9 Adidas Firm Analysis – 15 Asics Firm Analysis – 21 Puma Firm Analysis – 27 Mizuno Firm Analysis – 33 New Balance Firm Analysis – 39 Skechers Firm Analysis – 45 I. Industry Definition The athletic footwear industry includes all producers of shoes designed in an athletic style or for an athletic
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Department Store Industry NACIS 452111 Table of Contents Introduction…………………………………………………………………………….………… 3 The Industry’s Dominant Economic Features……………………………………………………………..……………………….…… 3 Porters 5 Forces…………...……………………………………………………..…………………………. 7 Power of Buyers…………………………………….……….…………………………….7 Power of Suppliers……………………………………….………………………………. 7 Barriers to Entry…………………………………..……………………………………… 7 Threat of Substitutes……………………………...…………...…………………………. 7 Competitive Rivalry…………………………………………
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