Final Study Guide Intro to Advertising Parts/Elements of Advertising: 1. Headline – the promise of the benefit 2. Subhead – (optional) spelling out the promise 3. Amplification – emphasizes the product/service 4. Proof of claim – something that validates the product/service 5. Action to take – incase it’s not obvious… Media planner – reach the target market in the most cost effective way possible Media buyer – negotiate a specific media placement‚ and monitoring CPM – Cost
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Principles of Finance Review Sheet—Exam 1 The exam will include multiple choice questions and problems. If you have worked and understand the end-of-chapter problems that were assigned‚ you should be able to work the problems on the exam. You should understand the topical areas given in the following list—the concept questions will be primarily based on these topics. • Overview of Managerial Finance o Why is it important to have some understanding of finance? ▪ Finance
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Exam #2 Study Review Chapter 4 social interaction • The process by which we act and react to those around us. microsociology • The study of human behavior in contexts of face-to-face interaction. civil inattention • The process whereby individuals in the same physical setting demonstrate to one another that they are aware of each other’s presence. impression management • Preparing for the presentation of one’s social role. social position • The social identity an individual has
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HDFS 145 Final Exam Study Guide EXAM 1 Family Types Single-parent and step-families Usually headed by mothers 85% Divorced/likely she has never been married Two-provider families (patriarchy – father runs) Traditional family Married couple‚ (father/mother and children) Family of procreation Father works‚ mother stays at home Married/Cohabitation couples who both work Over 50% of mothers with children under one year work at least part-time US Census definition of marriage Two or more
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British Literature Exam Study Guide Semester 2 Romantic Poets Burns- farmer/poet who preserved Scottish dialect; collected‚ edited‚ and rewrote Scottish folk songs; symbol of Scottish literature * Works * To a Mouse- After a farmer plows up a mouse’s nest‚ he apologizes to the tiny creature while assuring it that he means no harm. He also says he does not mind that the mouse occasionally steals an ear of corn. After all‚ the farmer reaps a bounty of food from the land; surely‚ he cannot
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STUDY GUIDE SECOND PHI 101 When: Thursday‚ the 31st Day of October‚ 2013‚ 3:00pm – 4:15pm Where: The same location our class normally meets What to bring: Your ASU Student ID‚ for when you hand in your exam & A Scan-tron form (bubble-in forms) available at the bookstore Do not bring an exam book. TWO number 2 pencils for filling in the scantron form & A blue or black ink pen (optional – pencil ok)‚ for your exam book. If you bring extras for your peers‚ they will be supremely
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THE AIB EXAM GUIDE July 2011 ©Australian Institute of Business 1 V3-1July2011 GUIDE TO EXAMINATIONS This guide has two parts: Preparing for exams Taking exams It has an appendix with an example exam answer with comments about why it was so good. PREPARING FOR EXAMS Make sure you have noted the correct date‚ time‚ duration and place for the exam. Start a revision schedule for the exam several weeks beforehand – many rehearsals is a key to success and if you have not planned
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Accounting ReportJosephine SpeignerBCOM/230May 8‚ 2014Professor Fran CarterAccounting ReportTo: Marketing Manager From: Account Manager Attention: John‚ Marketing Manager; report of the Accounting Manager I have performed the duties of Accounting Manager to ABC Company for the year ended 31 December 2013 as requested by you. The annual financial statements listed below are the responsibility of the members. No audit is required and no audit was conducted. Accordingly‚ I do not imply or express
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NINETEENTH CENTURY FINAL STUDY GUIDE 1 DOMINIQUE BUCHANAN Kirkpatrick Sale‚ “The First Industrial Revolution” Know how interactions between people changed during the Industrial Revolution. Know what was meant by the “moral economy.” Before the Industrial Revolution time was not thought of as a concept‚ many homes were self sufficient and people rewarded themselves with leisure time (“St. Monday‚” holidays‚ etc.) People worked in crafts that they could take pride in
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made for you to take the exam at the ARC. Consists of multiple-choice‚ true-false‚ short answer and short essay questions. There are no computational problems on Part One. Closed book‚ closed notes. Use of a cellphone‚ computer or other electronic device is not permitted. Please turn your cellphone completely OFF (including vibrate) for the duration of the entire exam. Bring at least two #2 pencils. I will bring paper. You may not wear a baseball cap during the exam. Please do not bring water
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