Mountain Dew Case 1. Based on the case facts - how is Mountain Dew positioned as a brand? What was the role of creative execution/creative concepts in managing the Mountain Dew brand? • Mountain Dew used to be positioned as the hillbilly soft drink. Mountain Dew is positioned as a brand of soft drink for a person who embraces excitement‚ adventure and fun. As said by its positioning statement‚ “ To young‚ active soft-drink consumers who love adventure‚ Mountain Dew is the soft drink that gives
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Essay Option #2 "If you don’t want to take school seriously‚ then I guess I’ll look forward to seeing you working your shift at McDonald’s when I stop by for the fries”. This is what my mom told me when I was an eighth grader. My parents are very accomplished people; my mother is a registered nurse and my father is a lawyer. So her words cut deep and hit me where it hurt. Why was she telling me this? Because I deserved every bit of it. I was at a point in my life when I was very immature. I was
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In that light‚ it also teaches me how to not abuse the power that is given to me. As assistant director‚ I am given the ability to kick students out of the show‚ cancel rehearsals for personal reasons‚ and pick favorites when students get out of hand. However‚ this does not constitute me to misuse the powers however I see fit. My job is to help everyone‚ so everything that I do as assistant director should be completely selfless. This
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Chicano/ Latino Short Essay Juana and Adelina’s Experience The novel Across a Hundred Mountains by Reyna Grande is a story about two young girls and their struggling journey to find happiness between two conflicting and distinct worlds: the United States and Mexico. Juana on one side wants to get to the United States‚ or “el otro lado” as mentioned in the novel‚ to find her father who abandoned her and her mother after leaving to find work in the US. On the other hand Adelina escapes from her
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Brokeback Mountain‚ with the themes of homosexual‚ struggle between conformity and freedom‚ truelove and so on‚ is a film that makes people cry and think. In the following passage‚ I will mainly focus on two themes：One is the truelove between these two cowboys; the other is their struggle between conformity and freedom due to the rejections of society about homosexual. Firstly‚ I would like to talk about how the theme ‘truelove’ is evidenced in the film. Ang lee used the conversation between these
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Social work is a profession for those with a strong desire to help improve people’s lives. Social workers help people function the best way they can in their environment‚ deal with their relationships‚ and solve personal and family problems. Social workers often see clients who face a life-threatening disease or a social problem. These problems may include inadequate housing‚ unemployment‚ serious illness‚ disability‚ or substance abuse. Social workers also assist families that have serious domestic
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behind them‚ for they lived it. Some may crave adventure and would prefer to be everywhere‚ just like some may prefer to be stable. The possibilities are endless on what they might do or act. Out of all the military children I spoke to and my own personal experiences‚ one of the best things to come out of the military lifestyle is all of the positive memories they made on the way. In conclusion‚ though military lifestyle can be hard on families there are a lot of benefits‚ you can travel a lot of
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MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
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California. In an efficient building‚ space is utilized artfully and cleverly to create improved form and function. I came up with the idea of using the cavity beneath the staircase as a compartment for our two dogs to sleep in. Architecture is a personal art‚ and architects must design anything with the occupants and consumers in mind. The personality or style of a design must also be acknowledged‚ as style is a means of identifying an architect’s work. Through this project I realized that the practicality
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diabetes; so it was a tough life for him. As an adult he grew bigger and lost control he had to go to the hospital for a week. While he was in the hospital he was in a lot of pain. Since a lot was going through his brain‚ he decided to commit suicide. Personal
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