Corporate Responsibility and Marketing Strategies Wanda Joyce McGhee Dr. Malinda Swigart Business 508 July 13‚ 2014 Corporate Responsibility and Marketing Strategies There is no question that Apple is a remarkable company. In addition to its business turnaround‚ its innovative design‚ and its media content and apps‚ the unadulterated sexiness of all its products makes Apple hard to resist. For me‚ what isn’t hard to resist‚ is asking: How can a company that is this extraordinary in other
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plan on breaking down Global Socio-Cultural Responsibility into three different parts. First I will focus on explaining the aspect of social responsibility. What it means and the three qualities that make up a student that is socially responsible. I do not need any aids for the first period. I plan on just standing in the front of the room and speaking to the students. Period #2 Needs: The second period I will explain the meaning of cultural responsibility and I also plan on incorporating an activity
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With the recent corporate scandals involving such companies as Enron and Martha Stewart‚ the concept of corporate social responsibility (CSR) has once again made its way to the forefront of contemporary management ideologies. However‚ CSR itself is not a new concept. In fact‚ societies as far back as the Ancient Mesopotamians (circa 1700 BC) incorporated CSR in their businesses. "King Hammurabi introduced a code in which builders‚ innkeepers or farmers were put to death if their negligence caused
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SOCIAL RESPONSIBILITY STRATEGY REPORT Report Paradigm‚ a health information start-up‚ is a joint venture formed in the second quarter of 2012 by two Fortune 200 companies for the purpose consolidating diverse technology portfolios and improving health informatics solution offerings to hospitals and health care providers. As a start-up‚ Paradigm is still in the process of building a company culture understanding its social responsibility role within affected communities. Social responsibility
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Corporate Social Responsibility Q1. Discuss the CSR Practices of any one organization of your choice. A: The World Business Council for Sustainable Development in its publication "Making Good Business Sense" by Lord Holme and Richard Watts‚ used the following definition. "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the
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Business Research Report Corporate Ethical and Social responsibility Presented to: Western Governors University Assessment Code: RWT1 – Competency 318.2.2 Student Name: Richard P. Shields Student ID: 92502 Date: August 7‚ 2009 Mentor Name: Rungrudee Suetorsak‚ Ph.D. Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 1. Organization Environmental responsibilities: 5 2. Organizational image: 5 3. Organization Increase profits: 6 Recommendations 7 Conclusion
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Sample Enterprises 30 Areas of Social Responsibilities Discharged 33 Reporting Practices 36 Evaluation 37 * Part Five: Conclusion Summary of the Findings 39 Future Directions 40 References 42 Part one: Introduction A Brief Description of CSR Corporate social responsibility (CSR)‚ also known as corporate responsibility‚ corporate citizenship‚ responsible business‚ sustainable
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obligation which we need to fulfill. The fulfillment of these obligations is called our responsibility towards society. The same scenario applies for business also. What is “Corporate social responsibility” * We do know that every business operates within a society and uses the available resources of the society and depends on the society itself for their existence. This creates a responsibility for business towards a society that they must return to the society in return of what they(Business)
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Corporate Social Responsibility Corporate social responsibility (CSR‚ also called corporate conscience‚ corporate citizenship‚ social performance‚ or sustainable responsible business/ Responsible Business) is a form of corporate self- regulation integrated into a business model. CSR policy functions as a built-in‚ self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law‚ ethical standards‚ and international norms. CSR is a process
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current marketplace they must consider not only the bottom line and their investors but also their impacts on the community‚ their employees‚ and their customers. Home Depot was founded on the idea that treating employees well is an important responsibility. Home Depot believes employees that are well treated will serve the company well. Home Depot was also founded on the importance of corporate community involvement‚ and is currently focusing its community efforts on at-risk youth‚ affordable housing
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