"Personal selling and sales management case studies" Essays and Research Papers

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    DEBT MANAGEMENT Case Study

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    DEBT MANAGEMENT & LEASING CASE STUDIES Case study 1 Situation: Raiyan Mellizas works as a clerk in one of the clothing companies in the Philippines for about seven years. He supports his family and himself through his job. He uses credit cards for additional to pay his essentials and his expenses. Question1: By the time Raiyan couldn’t control his expenditure using credit cards and he is having a difficulty in paying his debt‚ what he supposed to do? Carrying debt can be extremely stressful

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    BIMAP General Management The Case of Gail MacArthur & St Simon’s Manufacturing Tutor: Charles N Holford Team: Nicole M Waterman Tina Maughn Davidson Ishmael Joy Ann Hooper Beckles Submission Date: July 11‚ 2012 TABLE OF CONTENTS BACKGROUND Page 3 INTRODUCTION 4 DISCUSSION AND ANALYSIS 5 CONCLUSION 15 RECOMMENDATIONS 16 BIBLOGRAPHY/REFERENCES 19 2 BACKGROUND St. Simons Manufacturing is a regional firm which has employees located throughout the Caribbean. Gail McArthur had worked

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    Case 1: Daikin China (word count 983) Daikin? Maybe you are not familiar with this brand. It doesn’t matter. When Daikin entered China market in 1990‚ many Chinese consumers always asked same questions‚ “What is Daikin?”‚ “Where does Daikin come from?”‚ “What products does Daikin operate?”‚ or “Is it a Korea brand?”. But now‚ Daikin becomes the No.2 air-conditioning manufacturer in the world which is only fall behind Carrier‚ the US air-conditioning giant who was the inventor of air-conditioning

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    Case Study Labelle Management In today’s world of business‚ companies of the same industry are so abundant that the competition could damage a business’s financial health. To avoid this situation‚ companies use a strategy called Marketing Segmentation. This process consists of separating the market into four sub sectors to more efficiently target a specific group of people. These four sections are; Demographics‚ Geographics‚ Psychographics‚ and Behavioristics. Based out of Mt. Pleasant‚ Michigan

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    International Selling

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    There are a few cultural factors in international selling. Culture is the distinctive way of life of a person that is not biologically transmitted and it will be passed on from one generation to another‚ evolving and changing over time. Sales approach should be adapted for different cultures‚ with regarding to issues like Aesthetics‚ Religion‚ Education‚ Language and Social Organisation. Aesthetics is a non material cultural factor which may have an influence on the development of overseas market

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    Case Study Beta Management

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    Investments Case Study 1- Beta Management Company Tanya Mengyao Tang Dylan William Sizemore Gaebulwe Seretse Business Purpose and Clients of Beta Management The main business purpose of Beta Management is to “enhance returns but reduce risks for clients via market timing‚” which is also one of their stated goals. Thus‚ Ms. Wofle aims to invest in the index during bull markets and exit from the index during bear markets. Ms. Wolfe‚ a market strategist‚ picked the name Beta Management to align to

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    It was July 2002 and Theodore Streng‚ Head of Supply Chain Management (SCM) of SIG Combibloc‚ the second biggest supplier of aseptic packages for food and beverages just tried to prioritize the aspects he was about to present at the meeting of the executive committee on strategic positioning. The key issue of this meeting was the benchmark report which compared SIG Combibloc to its main competitor Tetra Pak. The results of the study were striking: “Whereas both companies are head to head in

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    Capital Structure THE DETERMINANTS OF CAPITAL STRUCTURE The Determinants of Capital Structure: A Case from Pakistan Textile Sector (Spinning Units) Pervaiz Akhtar National University Of Modern Languages‚ Islamabad Muhammad Husnain University Of Agriculture Faisalabad Muhammad Ahsan Mukhtar Muhammad Ali Jinnah University‚ Islamabad Proceedings of 2nd International Conference on Business Management (ISBN: 978-969-9368-06-6) 1 The Determinants Of Capital Structure 2 Abstract Capital structure

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    Automotive Technology and Management. 2 (3-4)‚ p335-352  Kiley‚ David  Seetharaman ‚ D. (2011). Chrysler dealers to service rival vehicles . Available: http://www.msnbc.msn.com/id/42573120. Last accessed 5/4/2011  Bobby‚ M  Hofstede‚ G. (2009). Cultural Dimensions. Available: http://www.geert-hofstede.com/hofstede_dimensions.php. Last accessed 5/4/2011.  Abildtrup‚ F. (2010). 23 facts about customer loyalty and customer satisfaction.  O’Sullivan‚ N. (2011) Strategic Management class notes.

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    |Case Study on |Product and Brand Management | 1.0 Summary Communities across the United States are enjoying healthier food grown by local farmers; and farmers are reaping better returns and helping to revitalize rural and urban communities by selling close to home instead of through distant

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