MK0016-Advertising Management and Sales Promotion-4 Credits (Book ID: B1809) Assignment (60 Marks) Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60. Q1. Define Sales promotion. Explain the tools and techniques of consumer sales promotion. Answer. Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. Definition: Sales promotions are the set of marketing activities undertaken to boost sales of the
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Author: Diana Nagy‚ MBA FT 11‚ Grenoble Graduate School of Business Course: Operation Management Prof.: Alexander Fidanza Assignment: Custom Molds Inc. - case study analysis Submitted: November 2010 Custom Molds Inc. – Case Study Analysis 1. What are the major issues Tom and Mason Miller are facing? Looking at the workflow of Custom Molds raises several questions. First‚ customers’ complaints about delivery delays have increased. The voice of the customer always signals a problem. Tom and Mason
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A STUDY ON THE SALES PROMOTIONAL ACTIVITIES A Summer Internship Project Report Submitted in partial fulfillment of The Master of Business Administration (MBA) Degree under Biju Patnaik University of Technology‚ Rourkela By K.Chandrakanti Regd. No.: 0906202052 Roll No.: 200975721 [pic] 2009 - 2011 Under the guidance of Mr. Ratnakar Mishra NATIONAL INSTITUTE OF SCIENCE & TECHNOLOGY Palur Hills‚ Berhampur‚ Orissa – 761008‚ India ACKNOWLEDGEMENT I take this opportunity to place
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TMA 1 – BMK501-Marketing Management Case Study Analysis I. EXECUTIVE SUMMARY The shift in consumers’ behavior and attitudes today is attributed to a number of important global developments. Chief amongst those are the changing demographics as we head towards an increasingly aging population while at the same time we are witnessing the rise of a new consumer group - the “Generation Y” or the Millennials that threaten to dictate the new rules in buying and doing business. Notably too
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In 1911‚ Frederick Taylor’s work‚ The Principles of Scientific Management was published. In his work‚ Taylor provided a demonstration of how the application of scientific principles to management could significantly increase the efficiency of an organization by spurring productivity among its workers (Evans & Holmes 2013‚ p. 7). The scientific method of operation involved simplifying tasks and optimizing their execution in a manner that encouraged specialization since the task was done in the best
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1. What evidence does this case provide for formulating and implementing a systematic approach to performance appraisal? There is lack of communication and information between the manager (Frank) and the worker (Lola). The performance appraisal should be a dynamic tool to achieve goals and to clear objectives and working procedures in order to be more effective. It is necessary to discuss issues during at least once a year. In this case‚ Frank should explain to Lola what are his expectations and
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ase Case Study Analysis: The Need for Time Management Name College March 29‚ 2012 Case Study Analysis: The Need for Time Management According to Karen M. Williams‚ the “poor management of time will prevent a business from reaching its full potential” (1994‚ p. 1). Carl Robin’s case study is the perfect example of why time management is a crucial skill in the business world. Carl has been a campus recruiter for ABC Inc. for six months and recently hired fifteen new trainees who will work
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Case study Jan Bronowski is a salesperson for Packard Bell (a computer company www.packardbell.com) and works exclusively in PC WORLD (www.pcworld.com) a retail company selling personal computers‚ printers‚ software and ancillary computer-related equipment. Working on a one-toone basis‚ the job involves demonstrating the functions of hardware and software packages‚ answering any questions the prospect may have and solving problems by matching the appropriate products to the customer’s needs. At
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Management of croup in children in A&E – are we doing it the right way? Introduction – Croup (laryngotracheobronchitis) is triggered by viral infection in most cases.Diagnosis is mainly clinical and management is based on Westley croup score‚ where dexamethasone is administered and the child admitted or discharged. Methodology – Retrospective study . 50 casualty cards with the diagnosis of croup was picked up randomly between the months of October and November 2005 and the management of each
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Question: 1. In the case study‚ we referred to the systems being developed and used as decision support systems. However‚ we also identified various artificial intelligence (AI) technologies. How can a decision support system incorporate and use AI technologies such as pattern recognition? Answer: ARTIFICIAL INTELLIGENCE (AI) tools and techniques can aid in the diagnosis of disease states and assessment of treatment outcomes‚ so AI can be used by a decision support system as pattern recognition
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